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alton marketing Tender Performance & Track Record

alton marketing

Tender Performance & Track Record

Company Overview

Summary
Alton Marketing Government Tender Profile With a substantial portfolio of 365 government tender participations, Alton Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs

Tender Performance

Data for 01 April 2024 to 17 June 2025

Live Data

Total Bids / Contract Value

Bids95
Value₹5.06Cr

Qualified Bids / Q Rate

Bids51
Q Rate53.7%

Total Wins / Win Value

Win22
Value₹41.58L

Wins Rate / Q-W Rate

Rate23.2%
Q-W Rate43.1%

Detailed Performance Analysis

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Tender Performance by Ministries

9 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

12.0% win rate
25
₹16.09 Lakh
13
3
₹1.79 Lakh

Ministry of Defence

Bids
25
₹16.09 Lakh
Qualified
13
Wins
3
₹1.79 Lakh
12.0% win rate

Ministry of Railways

20.0% win rate
10
₹3.40 Lakh
4
2
₹50K

Ministry of Railways

Bids
10
₹3.40 Lakh
Qualified
4
Wins
2
₹50K
20.0% win rate

Ministry of Education

12.5% win rate
8
₹13.83 Lakh
5
1
₹43K

Ministry of Education

Bids
8
₹13.83 Lakh
Qualified
5
Wins
1
₹43K
12.5% win rate

PMO

25.0% win rate
4
₹1.15 Lakh
4
1
₹18K

PMO

Bids
4
₹1.15 Lakh
Qualified
4
Wins
1
₹18K
25.0% win rate

Department of Space

50.0% win rate
2
₹65K
1
1
₹27K

Department of Space

Bids
2
₹65K
Qualified
1
Wins
1
₹27K
50.0% win rate

Ministry of Health and Family Welfare

0.0% win rate
2
₹16K
2
0
₹0

Ministry of Health and Family Welfare

Bids
2
₹16K
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Home Affairs

100.0% win rate
2
₹1.55 Lakh
2
2
₹1.55 Lakh

Ministry of Home Affairs

Bids
2
₹1.55 Lakh
Qualified
2
Wins
2
₹1.55 Lakh
100.0% win rate

Ministry of Heavy Industries and Public Enterprises

0.0% win rate
1
₹1.28 Lakh
0
0
₹0

Ministry of Heavy Industries and Public Enterprises

Bids
1
₹1.28 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Youth Affairs and Sports

100.0% win rate
1
₹29K
1
1
₹29K

Ministry of Youth Affairs and Sports

Bids
1
₹29K
Qualified
1
Wins
1
₹29K
100.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 95 bids — PRINCEBOARD INDIA appeared in 19 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

ALTON MARKETING

Your Company
23.2% win rate
95
₹5.06 Cr
51
53.7%
22
₹41.58 Lakh

ALTON MARKETING

Your Company
Total Bids
95
₹5.06 Cr
Qualified
51
53.7%
Wins
22
₹41.58 Lakh
23.2% win rate
PRINCEBOARD INDIA
10.5% win rate
19
₹1.27 Cr
9
47.4%
2
₹18.29 Lakh
PRINCEBOARD INDIA
Total Bids
19
₹1.27 Cr
Qualified
9
47.4%
Wins
2
₹18.29 Lakh
10.5% win rate
TITLE DISPLAY SYSTEM PRIVATE LIMITED
40.0% win rate
10
₹1.65 Cr
7
70.0%
4
₹3.16 Lakh
TITLE DISPLAY SYSTEM PRIVATE LIMITED
Total Bids
10
₹1.65 Cr
Qualified
7
70.0%
Wins
4
₹3.16 Lakh
40.0% win rate
DEALSHUT
42.9% win rate
14
₹4.24 Lakh
9
64.3%
6
₹1.86 Lakh
DEALSHUT
Total Bids
14
₹4.24 Lakh
Qualified
9
64.3%
Wins
6
₹1.86 Lakh
42.9% win rate
AJIT ENTERPRISE/ A.A. FASHIONS
33.3% win rate
18
₹31.71 Lakh
12
66.7%
6
₹1.34 Lakh
AJIT ENTERPRISE/ A.A. FASHIONS
Total Bids
18
₹31.71 Lakh
Qualified
12
66.7%
Wins
6
₹1.34 Lakh
33.3% win rate
M/S SHIVAM AGENCIES
4.0% win rate
25
₹39.05 Lakh
10
40.0%
1
₹18K
M/S SHIVAM AGENCIES
Total Bids
25
₹39.05 Lakh
Qualified
10
40.0%
Wins
1
₹18K
4.0% win rate
UNITED MARKETING SPORTS EMPORIUM
0.0% win rate
12
₹30.55 Lakh
7
58.3%
0
₹0
UNITED MARKETING SPORTS EMPORIUM
Total Bids
12
₹30.55 Lakh
Qualified
7
58.3%
Wins
0
₹0
0.0% win rate
SHREE VASTRA VILLA
0.0% win rate
12
₹37.46 Lakh
3
25.0%
0
₹0
SHREE VASTRA VILLA
Total Bids
12
₹37.46 Lakh
Qualified
3
25.0%
Wins
0
₹0
0.0% win rate
MARUTI BOARDS
0.0% win rate
12
₹5.40 Lakh
7
58.3%
0
₹0
MARUTI BOARDS
Total Bids
12
₹5.40 Lakh
Qualified
7
58.3%
Wins
0
₹0
0.0% win rate
M/S SHRI SAI MARKETING
0.0% win rate
9
₹56.01 Lakh
1
11.1%
0
₹0
M/S SHRI SAI MARKETING
Total Bids
9
₹56.01 Lakh
Qualified
1
11.1%
Wins
0
₹0
0.0% win rate
DAYAL TRADERS
0.0% win rate
9
₹1.16 Cr
3
33.3%
0
₹0
DAYAL TRADERS
Total Bids
9
₹1.16 Cr
Qualified
3
33.3%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

365

Qualified: 280
Q Rate: 76.7%

Contract Value

₹4.97 Cr

Avg. Bid: ₹79K
Avg. EMD: ₹95K

L1 Bids

88

Win Rate: 24.1%
Q to W Ratio: 31.4%

Recent Win Rate

24.3%

Change: +2.6%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Alton Marketing Government Tender Profile

With a substantial portfolio of 365 government tender participations, Alton Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.

Proven L1 Bid Success with 88 Contract Wins

Alton Marketing has successfully secured 88 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 24.1% across 365 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.

Financial Performance in Government Tenders

Alton Marketing has bid on contracts with a total value of ₹4,96,91,480.0, successfully securing ₹4,96,91,480.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.

The company's average Earnest Money Deposit (EMD) of ₹,94,958.33333333333 indicates their financial capacity to participate in substantial government tenders requiring significant bid security.

Specialized Government Procurement Focus