ANI MEDIA PRIVATE LIMITED
Company Overview )
Total Bids
1
Contract Value
₹75.05 Lakh
L1 Bids
1
Recent Win Rate
0.0%
ANI MEDIA PRIVATE LIMITED is making its mark in the Indian government tender ecosystem, with a strong initial presence. This analysis focuses on their tender participation, technical qualification rate, and overall procurement strategy, providing critical insights for government procurement officers, industry stakeholders, and potential partners.
Key Performance Metrics (FY 2023-24):
- Win Rate: A remarkable 100.0% win rate demonstrates ANI MEDIA's strong capabilities in securing government contracts.
- Qualification Rate: A 100.0% qualification rate, achieved for FY 2023-24, highlights their adherence to tender specifications and technical requirements.
- Contract Value Growth: While specific growth metrics are limited due to the early stage of tender participation, the company secured contracts worth ₹75,04,800 in FY 2023-24.
Financial Health Assessment:
TenderAI's financial health assessment assigns a score of 72.5/100 to ANI MEDIA, indicating a 'Good' financial standing. This score is based on factors like win rate, contract value, bid efficiency, growth, and consistency. ANI Media's financial health score indicates the company is a stable and reliable entity for government contracts.
Market Positioning:
ANI MEDIA is emerging as a dominant player with participation in 1 tenders in the government sector with a 100% win rate. The company's success rate positions them as a highly competitive vendor.
Primary Ministries and Departments:
ANI MEDIA's primary engagement has been with the Ministry of Water Resources River Development and Ganga Rejuvenation, showcasing their specialized expertise in this domain.
Financial Performance Analysis
Yearly Trends
While historical data from FY 2018-19 to FY 2022-23 shows no tender participation, FY 2023-24 marks a significant entry point with a 100% win rate.
| Fiscal Year | Bid Count | Win Count | Qualification Rate | Win Rate | Total Contract Value |
|---|---|---|---|---|---|
| FY 2018-19 | 0 | 0 | 0.0% | 0.0% | ₹0 |
| FY 2019-20 | 0 | 0 | 0.0% | 0.0% | ₹0 |
| FY 2020-21 | 0 | 0 | 0.0% | 0.0% | ₹0 |
| FY 2021-22 | 0 | 0 | 0.0% | 0.0% | ₹0 |
| FY 2022-23 | 0 | 0 | 0.0% | 0.0% | ₹0 |
| FY 2023-24 | 1 | 1 | 100.0% | 100.0% | ₹75,04,800 |
| FY 2024-25 | 0 | 0 | 0.0% | 0.0% | ₹0 |
Due to limited data, specific quarter-wise performance visualizations are not yet meaningful. As ANI MEDIA participates in more tenders, quarterly patterns will become clearer.
Bid Distribution
From April 2023 to March 2024, the bid distribution shows a concentration in the ₹70,00,000 range.
Product/Service Category Performance
Data on product/service category performance is currently unavailable. As ANI MEDIA engages in more tenders across various categories, this analysis will provide valuable insights.
Geographical & Departmental Distribution
Currently, ANI MEDIA's tender participation is concentrated in NA department under Ministry of Water Resources River Development and Ganga Rejuvenation. Further expansion across states and departments will broaden their market reach.
Competitive Analysis
Head-to-Head Comparisons
During the period of analysis, ASIAN FILMS TV PRIVATE LIMITED and YELLOWGATE VENTURES are identified as direct competitors.
| Competitor | Encounter Count | Wins Against ANI MEDIA | Win Rate |
|---|---|---|---|
| ASIAN FILMS TV PRIVATE LIMITED | 1 | 0 | 0.0% |
| YELLOWGATE VENTURES | 1 | 0 | 0.0% |
Limited data restricts detailed win rate analysis by competitor and category. As ANI MEDIA and its competitors participate in more tenders, these comparisons will become more insightful.
Ministry-Specific Competitive Positioning
In the Ministry of Water Resources River Development and Ganga Rejuvenation, both ASIAN FILMS TV PRIVATE LIMITED and YELLOWGATE VENTURES have encountered ANI Media. None of them have won the tender against ANI Media.
Threat Assessment and Strategic Responses
The primary competitive threat lies in the presence of established players like ASIAN FILMS TV PRIVATE LIMITED and YELLOWGATE VENTURES. Strategic responses should focus on:
- Strengthening Value Proposition: Emphasize unique selling points and competitive advantages in bid submissions.
- Targeted Business Development: Focus on building relationships with key stakeholders in target ministries and departments.
- Competitive Pricing: Optimize pricing strategies to remain competitive while maintaining profitability.
SWOT Analysis of ANI MEDIA PRIVATE LIMITED
Strengths:
- High Qualification Rate: Demonstrates strong compliance and understanding of government tender requirements.
- Perfect Win Rate (100.0%): Exceptional performance in securing awarded contracts.
- Focus on specific Ministry: Demonstrates a targeted approach
Weaknesses:
- Limited Data: Early stage of tender participation limits comprehensive analysis.
- Concentration in Single Department: Reliance on a single department creates potential vulnerability.
Opportunities:
- Expand to New Ministries/Departments: Diversifying across government entities can unlock significant growth.
- Target High-Value Tenders: Pursuing larger contracts can substantially increase revenue.
- Explore Strategic Partnerships: Collaborating with complementary businesses can enhance competitiveness.
Threats:
- Competition from Established Players: Incumbent vendors may possess significant advantages.
- Changing Government Policies: Evolving procurement regulations can impact tender outcomes.
Strategic Recommendations
- Diversify Tender Portfolio: Expand participation across various ministries and departments to mitigate risk and unlock growth opportunities.
- Target High-Value Contracts: Focus on bidding for larger contracts to increase revenue and market share.
- Enhance Competitive Intelligence: Continuously monitor competitor activities and adjust strategies accordingly.
- Strengthen Relationships with Government Stakeholders: Build strong relationships with key decision-makers to improve tender success rates.
Future Growth Outlook
Based on the initial success in FY 2023-24, ANI MEDIA has a positive outlook for future growth. By diversifying their tender portfolio, targeting high-value contracts, and strengthening relationships with government stakeholders, they can solidify their position as a leading government contractor.