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excel marketing Tender Performance & Track Record

excel marketing

Tender Performance & Track Record

Company Overview

Summary
Excel Marketing Government Tender Profile With a substantial portfolio of 190 government tender participations, Excel Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Primary Ministry: Ministry of EducationPrimary Department: Public Health and Family Welfare Department Madhya Pradesh
Primary Ministry:
Ministry of Education
Primary Department:
Public Health and Family Welfare Department Madhya Pradesh

Tender Performance

Data for 01 April 2024 to 17 June 2025

Live Data

Total Bids / Contract Value

Bids58
Value₹10.85Cr

Qualified Bids / Q Rate

Bids51
Q Rate87.9%

Total Wins / Win Value

Win7
Value₹1.03Cr

Wins Rate / Q-W Rate

Rate12.1%
Q-W Rate13.7%

Detailed Performance Analysis

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Tender Performance by Ministries

1 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Education

0.0% win rate
3
₹7.98 Lakh
3
0
₹0

Ministry of Education

Bids
3
₹7.98 Lakh
Qualified
3
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 58 bids — ACHAL ENTERPRISES appeared in 19 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

EXCEL MARKETING

Your Company
12.1% win rate
58
₹10.85 Cr
51
87.9%
7
₹1.03 Cr

EXCEL MARKETING

Your Company
Total Bids
58
₹10.85 Cr
Qualified
51
87.9%
Wins
7
₹1.03 Cr
12.1% win rate
ACHAL ENTERPRISES
63.2% win rate
19
₹5.08 Cr
19
100.0%
12
₹3.56 Cr
ACHAL ENTERPRISES
Total Bids
19
₹5.08 Cr
Qualified
19
100.0%
Wins
12
₹3.56 Cr
63.2% win rate
G R AND SONS
42.9% win rate
7
₹1.27 Cr
5
71.4%
3
₹1.09 Cr
G R AND SONS
Total Bids
7
₹1.27 Cr
Qualified
5
71.4%
Wins
3
₹1.09 Cr
42.9% win rate
MRITUNJAY TRADERS
62.5% win rate
8
₹1.52 Cr
8
100.0%
5
₹73.73 Lakh
MRITUNJAY TRADERS
Total Bids
8
₹1.52 Cr
Qualified
8
100.0%
Wins
5
₹73.73 Lakh
62.5% win rate
M/S BHARGW PRINTRS
83.3% win rate
12
₹31.71 Lakh
11
91.7%
10
₹28.48 Lakh
M/S BHARGW PRINTRS
Total Bids
12
₹31.71 Lakh
Qualified
11
91.7%
Wins
10
₹28.48 Lakh
83.3% win rate
KHANDELWAL ENTERPRISES
5.0% win rate
40
₹8.75 Cr
36
90.0%
2
₹22.85 Lakh
KHANDELWAL ENTERPRISES
Total Bids
40
₹8.75 Cr
Qualified
36
90.0%
Wins
2
₹22.85 Lakh
5.0% win rate
PRAKASH ENTERPRISES
11.8% win rate
17
₹1.25 Cr
16
94.1%
2
₹14.06 Lakh
PRAKASH ENTERPRISES
Total Bids
17
₹1.25 Cr
Qualified
16
94.1%
Wins
2
₹14.06 Lakh
11.8% win rate
ANMOL MULTY SERVICES KATNI
40.0% win rate
5
₹38.04 Lakh
5
100.0%
2
₹10.90 Lakh
ANMOL MULTY SERVICES KATNI
Total Bids
5
₹38.04 Lakh
Qualified
5
100.0%
Wins
2
₹10.90 Lakh
40.0% win rate
JAINA OFFSET PRINTERS
0.0% win rate
8
₹17.97 Lakh
0
0.0%
0
₹0
JAINA OFFSET PRINTERS
Total Bids
8
₹17.97 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
NANCY SERVICES
0.0% win rate
6
₹92.80 Lakh
0
0.0%
0
₹0
NANCY SERVICES
Total Bids
6
₹92.80 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
R.K TRADERS
0.0% win rate
5
₹26.33 Lakh
0
0.0%
0
₹0
R.K TRADERS
Total Bids
5
₹26.33 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

190

Qualified: 172
Q Rate: 90.5%

Contract Value

₹19.88 Cr

Avg. Bid: ₹6.90 Lakh
Avg. EMD: ₹54K

L1 Bids

18

Win Rate: 9.5%
Q to W Ratio: 10.5%

Recent Win Rate

9.1%

Change: +2.9%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Excel Marketing Government Tender Profile

With a substantial portfolio of 190 government tender participations, Excel Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.

Proven L1 Bid Success with 18 Contract Wins

Excel Marketing has successfully secured 18 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 9.5% across 190 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.

Financial Performance in Government Tenders

Excel Marketing has bid on contracts with a total value of ₹,19,88,25,505.0, successfully securing ₹,19,88,25,505.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.

The company's average Earnest Money Deposit (EMD) of ₹,53,675.0 indicates their financial capacity to participate in substantial government tenders requiring significant bid security.

Specialized Government Procurement Focus