GRASS ROOT FURNISHING PRIVATE LIMITED: Comprehensive Business Analysis and Strategic Recommendations

Executive Summary

This business analysis report provides an in-depth evaluation of GRASS ROOT FURNISHING PRIVATE LIMITED, focusing on their performance in government tenders, financial health, competitive positioning, and strategic opportunities. The analysis is based on a portfolio of 414 government tender participations, revealing key performance metrics and actionable recommendations for sustainable growth. Key findings include a 6.8% win rate, a total secured contract value of ₹27,01,74,605.0, and insights into their competitive landscape within the furniture manufacturing sector. Despite a challenging financial health score, GRASS ROOT FURNISHING demonstrates a strong geographic specialization and a well-diversified client portfolio, creating opportunities for strategic improvements.

1. Financial Performance of GRASS ROOT FURNISHING PRIVATE LIMITED

This section examines the financial metrics derived from GRASS ROOT FURNISHING PRIVATE LIMITED's tender activities, offering insights into their revenue generation, bid efficiency, and financial stability.

1.1. Key Financial Metrics

• Total Contract Value: The company has secured contracts with a total value of ₹27,01,74,605.0, indicating a substantial presence in the government procurement market. This significant government contract value showcases their ability to convert bids into won contracts effectively.
• Win Rate: With a win rate of 6.8%, GRASS ROOT FURNISHING demonstrates a moderate success rate in securing government tenders. This metric highlights the need for a strategic review of their bidding process to improve competitiveness.
• Average Earnest Money Deposit (EMD): An average EMD of ₹45,950.0 suggests that the company participates in tenders requiring significant financial commitment, showcasing their financial capacity and seriousness in bidding.