Haritha Automation Private Limited: Comprehensive Tender Performance Analysis

Executive Summary

Haritha Automation Private Limited has actively participated in 93 government tenders between April 2018 and March 2025, demonstrating a strategic presence in the Indian public procurement sector. With a win rate of 6.5%, the company has secured 6 L1 positions, showcasing its competitive bidding capabilities. The company's performance includes a qualification rate of 48.4%, indicating room for improvement in meeting technical specifications. Haritha Automation's financial health is currently rated as 'Critical' by TenderAI, with a score of 19.4/100, suggesting areas for strategic financial optimization.

The total contract value of tenders bid upon by Haritha Automation is ₹16,23,76,936, with a won contract value of ₹16,23,76,936, highlighting the company's focus on securing valuable public sector projects. Their market positioning reflects a strong presence in tenders related to the Department of Financial Services and the broader Banking Sector, indicating specialized procurement expertise. Haritha Automation's strategic engagement with Uco Bank further emphasizes their familiarity with diverse organizational procurement requirements.

While Haritha Automation has demonstrated success in securing L1 bids, a deeper analysis reveals opportunities to improve overall bid efficiency and financial performance. Addressing the relatively low qualification rate and optimizing bid pricing strategies are crucial steps towards enhancing their competitive position. This comprehensive analysis, powered by TenderAI, offers actionable insights for Haritha Automation to strengthen its procurement performance and achieve sustainable growth in the Indian government tender ecosystem.

Financial Performance Analysis

Yearly Trends

The following table shows the yearly performance of Haritha Automation in government tenders: