Mirror Image Private Limited: Comprehensive Tender Performance Analysis

Executive Summary

Mirror Image Private Limited has demonstrated a consistent presence in the Indian government tender landscape. Over the period from FY 2018-19 to FY 2024-25, the company participated in 106 tenders, achieving a win rate of 15.1%. Their qualification rate stands at an impressive 93.4%, reflecting their strong technical capabilities and understanding of government procurement requirements. Mirror Image has secured 16 L1 positions, underscoring their competitiveness in pricing and bid strategy. The total contract value secured by Mirror Image amounts to ₹210.15 crore, highlighting their success in converting bids into significant revenue. TenderAI's financial health assessment gives them a score of 52.0, categorized as 'Satisfactory', based on win rate, contract value, bid efficiency, growth, and consistency components.

Mirror Image primarily operates in the printing sector, focusing on paper-based printing services. They have shown significant engagement with the Education Department Gujarat, Department of Higher Education, and Agriculture and Co-operation Department Gujarat. Their market positioning reflects a strategic focus on these key departments and a growing presence in the Indian government procurement arena. This report provides a detailed analysis of Mirror Image's tender performance, financial health, and competitive landscape, offering strategic recommendations for future growth.

Financial Performance Analysis

Mirror Image's financial performance in government tenders reveals a fluctuating but overall positive trend. The yearly performance is summarized in the table below: