TELLY SAFETY SOLUTION PRIVATE LIMITED
Company Overview
Total Bids
6
Contract Value
₹75.06 Lakh
L1 Bids
1
Historical Bids (Since 2018)
16
Participated Tenders
Custom Bid for Services - LUM SUM AMOUNT QUOTE INCLUDING GST FOR THE JOB ANNUAL RATE CONTRACT FOR D
Custom Bid for Services - Making of 3D Animation Short Film covering various accidents occurred in
RETRO REFLECTIVE PU COATED ALM BOARD,GLOW IN DARK PU COATED ALM BOARD,REFLECTIVE PU COATED AL BOARD
Custom Bid for Services - RPRC245374 Design development supply of industrial SOPs Standard Operatin
Repair, Maintenance, and Installation of Plant/ Systems/Equipments (Version 2) - Industry Unit; Ele
Custom Bid for Services - CREATION OF 3D ANIMATED VIDEOS ON TECHNICAL TOPICS FOR PIPELINES
Telly Safety Solution Private Limited has made significant strides in the Indian government tender landscape, submitting bids for 16 government tenders between April 2018 and March 2025. This analysis provides a detailed overview of their performance, financial health, market positioning, and strategic recommendations for future growth in the competitive public procurement sector.
From April 2018 to March 2025, Telly Safety Solution has achieved a commendable 18.8% win rate, securing 3 L1 positions as the lowest bidder. Their technical qualification rate stands at an impressive 87.5%, indicating a strong understanding of tender requirements and compliance standards. Financial analysis reveals a total contract value of ₹3,17,91,854 won, demonstrating their ability to convert bids into valuable public sector contracts. While primarily focused on the Ministry of Petroleum and Natural Gas, they also engage with other key departments such as Indian Oil Corporation Limited and Bharat Petroleum Corporation Ltd.
Based on TenderAI analysis, Telly Safety Solution's financial health score is currently rated as 'Concerning' at 36.2/100. This assessment considers factors such as win rate, contract value, bid efficiency, and growth consistency. Despite recent successes, the company faces challenges in bid efficiency, requiring approximately 5.3 bids per win. Competitively, they face strong competition from players like Orbit Animate Private Limited. Strategic recommendations include enhancing competitive intelligence, leveraging premium pricing strategies with clear value differentiation, and addressing competitive threats from key rivals.
Financial Performance Analysis
Analyzing Telly Safety Solution's yearly financial performance provides insights into their growth trajectory. While data from FY 2018-19 to FY 2021-22 shows no activity, FY 2023-24 marked a turning point with 9 bids and 1 win. FY 2024-25 shows a further improvement with 6 bids and 2 wins, highlighting a positive trend in recent performance.
Year-on-Year Performance Comparison:
| Metric | FY 2022-23 | FY 2023-24 | FY 2024-25 |
|---|---|---|---|
| Bid Count | 1 | 9 | 6 |
| Win Count | 0 | 1 | 2 |
| Qualification Rate | 0.0% | 88.9% | 100.0% |
| Win Rate | 0.0% | 11.1% | 33.3% |
| Total Contract Value (₹) | 36,85,134 | 1,94,63,699 | 86,43,021 |
The bid distribution across price ranges (April 2023 to March 2024) reveals significant activity in the ₹10,00,000 to ₹40,00,000 range, with opportunities for growth in higher-value contracts.
Product/Service Category Performance
Currently, the primary category is "RETRO REFLECTIVE PU COATED ALM BOARD , GLOW IN DARK PU COATED ALM BOARD , REFLECTIVE PU COATED AL BOARD WITH STAND", indicating a specialization in this area. Expanding into related categories could unlock additional growth opportunities for Telly Safety Solution.
Geographical & Departmental Distribution
Telly Safety Solution's tender activity is primarily focused on the Ministry of Petroleum and Natural Gas, particularly with departments such as Bharat Petroleum Corporation Ltd and Indian Oil Corporation Limited. Diversifying into other ministries and regions could mitigate risks and broaden their market reach.
Competitive Analysis
Telly Safety Solution faces stiff competition from several key players. A head-to-head comparison with the top 5 competitors (Jan 2022 to Dec 2023) reveals strengths and weaknesses relative to each.
Top 5 Competitors (Jan 2022 - Dec 2023):
| Competitor Name | Encounter Count | Win Rate |
|---|---|---|
| ORBIT ANIMATE PRIVATE LIMITED | 8 | 25.0% |
| SIS ANIMATION STUDIOS | 5 | 0.0% |
| SOFT LINE STUDIO SERVICES | 5 | 20.0% |
| INGENYRIA PROJECTS PRIVATE LIMITED | 4 | 75.0% |
| CORE-EHS SOLUTIONS PRIVATE LIMITED | 3 | 0.0% |
SWOT Analysis
- Strengths:
- Strong win rate in the most recent year (33.3%).
- High technical qualification rate (87.5%).
- Well-diversified client portfolio across multiple departments.
- Weaknesses:
- Low bid efficiency (5.3 bids per win).
- 'Concerning' financial health score (36.2/100).
- Competitive disadvantage in the ₹10,00,000 - ₹50,00,000 range.
- Opportunities:
- Increase participation in underserved bid ranges (e.g., above ₹80,00,000).
- Explore growth potential in high-value projects.
- Optimize bid pricing strategy based on historical win rates by value range.
- Threats:
- Intense competition from established players like Orbit Animate Private Limited and SIS Animation Studios.
- Economic downturn impacting government spending.
- Changes in procurement policies favoring larger firms.
Strategic Recommendations
- Enhance Competitive Intelligence (High Priority): Develop a deeper understanding of competitor strategies, particularly Core-EHS Solutions Private Limited, against whom you have a 0% win rate across 3 encounters.
- Improve Bid Efficiency (High Priority): Establish a pre-bid qualification process to improve the bid-to-win ratio.
- Optimize Pricing Strategy (Medium Priority): Leverage premium pricing position with value differentiation, highlighting quality and performance advantages.
- Expand Market Reach (Medium Priority): Create a market expansion strategy targeting new customer segments and ministries.
- Strengthen Proposal Quality (Medium Priority): Enhance proposal quality through better compliance, technical, and commercial optimization.
Future Growth Outlook
Based on historical trends and sector dynamics, Telly Safety Solution has a moderate positive growth trajectory. By implementing the strategic recommendations outlined above and focusing on their strengths, they can improve their win rate, secure larger contracts, and enhance their financial health. Continued monitoring of tender performance metrics and competitive activity is crucial for sustained success in the Indian government procurement sector. They need to focus on improving the win rate and bid conversion to enhance financial health. With improved financial health and strategy, growth is iminent.