Universal Marketing Government Tender Profile

With a substantial portfolio of 158 government tender participations, Universal Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.

Superior Tender Success Rate of 41.1%

Universal Marketing demonstrates exceptional government tender performance with an impressive win ratio of 41.1%. Out of 158 tenders, they have secured 65 L1 positions (lowest bid winners), establishing them as a highly competitive government contractor. The company has also achieved 0 L2 and 0 L3 positions, further highlighting their consistent ability to offer competitive pricing across various government tender categories.

Financial Performance in Government Tenders

Universal Marketing has bid on contracts with a total value of ₹9,01,04,897.0, successfully securing ₹9,01,04,897.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.

Specialized Government Procurement Focus

The company has established a regional presence in Madhya Pradesh government tenders, showing geographic specialization in their public procurement strategy. Their tender history includes significant engagement with Indian Oil Corporation Limited, Power Grid Corporation Of India Limited, Contract & Procurement, where they have demonstrated specific procurement expertise. They have experience bidding with Central Warehousing Corporation (Cwc), Government Polytechnic For Girls Surat, Power Grid Corporation Of India Limited, showing familiarity with diverse organizational procurement requirements.