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ad image marketing Tender Performance & Track Record

ad image marketing

Tender Performance & Track Record

Company Overview

Summary
Ad Image Marketing Government Tender Profile With a substantial portfolio of 102 government tender participations, Ad Image Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs

Tender Performance

Data for 01 April 2024 to 16 June 2025

Live Data

Total Bids / Contract Value

Bids23
Value₹40.01L

Qualified Bids / Q Rate

Bids16
Q Rate69.6%

Total Wins / Win Value

Win10
Value₹18.97L

Wins Rate / Q-W Rate

Rate43.5%
Q-W Rate62.5%

Detailed Performance Analysis

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Tender Performance by Ministries

1 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

43.5% win rate
23
₹40.01 Lakh
16
10
₹18.97 Lakh

Ministry of Defence

Bids
23
₹40.01 Lakh
Qualified
16
Wins
10
₹18.97 Lakh
43.5% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 23 bids — DHRITI PROJECTS appeared in 7 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

AD IMAGE MARKETING

Your Company
43.5% win rate
23
₹40.01 Lakh
16
69.6%
10
₹18.97 Lakh

AD IMAGE MARKETING

Your Company
Total Bids
23
₹40.01 Lakh
Qualified
16
69.6%
Wins
10
₹18.97 Lakh
43.5% win rate
DHRITI PROJECTS
14.3% win rate
7
₹22.53 Lakh
6
85.7%
1
₹5.35 Lakh
DHRITI PROJECTS
Total Bids
7
₹22.53 Lakh
Qualified
6
85.7%
Wins
1
₹5.35 Lakh
14.3% win rate
SRI HANUMAN ENTERPRISES
50.0% win rate
2
₹6.18 Lakh
2
100.0%
1
₹4.75 Lakh
SRI HANUMAN ENTERPRISES
Total Bids
2
₹6.18 Lakh
Qualified
2
100.0%
Wins
1
₹4.75 Lakh
50.0% win rate
JAIN TRADERS
100.0% win rate
2
₹78K
2
100.0%
2
₹78K
JAIN TRADERS
Total Bids
2
₹78K
Qualified
2
100.0%
Wins
2
₹78K
100.0% win rate
DHAKA ENTERPRISES
50.0% win rate
2
₹2.18 Lakh
2
100.0%
1
₹52K
DHAKA ENTERPRISES
Total Bids
2
₹2.18 Lakh
Qualified
2
100.0%
Wins
1
₹52K
50.0% win rate
JS ENTERPRISES
0.0% win rate
7
₹16.78 Lakh
6
85.7%
0
₹0
JS ENTERPRISES
Total Bids
7
₹16.78 Lakh
Qualified
6
85.7%
Wins
0
₹0
0.0% win rate
MOOKAMBIKA ENTERPRISES
0.0% win rate
5
₹4.82 Lakh
4
80.0%
0
₹0
MOOKAMBIKA ENTERPRISES
Total Bids
5
₹4.82 Lakh
Qualified
4
80.0%
Wins
0
₹0
0.0% win rate
BALAJI ENTERPRISES
0.0% win rate
2
₹1.58 Lakh
2
100.0%
0
₹0
BALAJI ENTERPRISES
Total Bids
2
₹1.58 Lakh
Qualified
2
100.0%
Wins
0
₹0
0.0% win rate
KRISHNA ENTERPRISES
0.0% win rate
2
₹2.18 Lakh
2
100.0%
0
₹0
KRISHNA ENTERPRISES
Total Bids
2
₹2.18 Lakh
Qualified
2
100.0%
Wins
0
₹0
0.0% win rate
LEO LOIS PRIVATE LIMITED
0.0% win rate
2
₹5.39 Lakh
1
50.0%
0
₹0
LEO LOIS PRIVATE LIMITED
Total Bids
2
₹5.39 Lakh
Qualified
1
50.0%
Wins
0
₹0
0.0% win rate
CALIBRE TRADERS
0.0% win rate
2
₹7.28 Lakh
0
0.0%
0
₹0
CALIBRE TRADERS
Total Bids
2
₹7.28 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

102

Qualified: 80
Q Rate: 78.4%

Contract Value

₹2.30 Cr

Avg. Bid: ₹2.19 Lakh
Avg. EMD: ₹11K

L1 Bids

27

Win Rate: 26.5%
Q to W Ratio: 33.8%

Recent Win Rate

38.1%

Change: +15.4%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Ad Image Marketing Government Tender Profile

With a substantial portfolio of 102 government tender participations, Ad Image Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.

Proven L1 Bid Success with 27 Contract Wins

Ad Image Marketing has successfully secured 27 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 26.5% across 102 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.

Financial Performance in Government Tenders

Ad Image Marketing has bid on contracts with a total value of ₹2,29,68,766.0, successfully securing ₹2,29,68,766.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.

The company's average Earnest Money Deposit (EMD) of ₹,11,113.5 indicates their financial capacity to participate in substantial government tenders requiring significant bid security.

Specialized Government Procurement Focus