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adidas india marketing private limited Tender Performance & Track Record

CIN: U74899HR1995PTC114816
Active
Private
Company limited by shares

adidas india marketing private limited

Tender Performance & Track Record

CIN: U74899HR1995PTC114816
Active
Private
Company limited by shares

Company Overview

Summary
Adidas India Marketing Business Analysis: Unlocking Growth Potential Adidas India Marketing Private Limited demonstrates a mixed performance in government tenders. While the company has achieved a substantial ₹72.99 Crores in contract value, its win rate of 0.6% across 168 bids presents a critical area for improvement. This comprehensive business analysis report provides insights into Adidas India Marketing's financial performance, competitive positioning, and strategic recommendations for enhanced growth in the sports apparel and government procurement sectors.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Founded: 1995State: HARYANA
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs
Founded:1995
State:HARYANA

Tender Performance

Data for 01 April 2024 to 17 June 2025

Live Data

Total Bids / Contract Value

Bids204
Value₹82.14Cr

Qualified Bids / Q Rate

Bids30
Q Rate14.7%

Total Wins / Win Value

Win1
Value₹2.65L

Wins Rate / Q-W Rate

Rate0.5%
Q-W Rate3.3%

Detailed Performance Analysis

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Tender Performance by Ministries

4 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

0.6% win rate
158
₹73.46 Cr
22
1
₹2.65 Lakh

Ministry of Defence

Bids
158
₹73.46 Cr
Qualified
22
Wins
1
₹2.65 Lakh
0.6% win rate

Ministry of Education

0.0% win rate
7
₹40.07 Lakh
0
0
₹0

Ministry of Education

Bids
7
₹40.07 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Railways

0.0% win rate
1
₹3.60 Lakh
0
0
₹0

Ministry of Railways

Bids
1
₹3.60 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Tourism

0.0% win rate
1
₹35K
1
0
₹0

Ministry of Tourism

Bids
1
₹35K
Qualified
1
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 204 bids — HIND SPORTS PVT LTD appeared in 73 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

ADIDAS INDIA MARKETING PRIVATE LIMITED

Your Company
0.5% win rate
204
₹82.14 Cr
30
14.7%
1
₹2.65 Lakh

ADIDAS INDIA MARKETING PRIVATE LIMITED

Your Company
Total Bids
204
₹82.14 Cr
Qualified
30
14.7%
Wins
1
₹2.65 Lakh
0.5% win rate
HIND SPORTS PVT LTD
1.4% win rate
73
₹31.55 Cr
4
5.5%
1
₹34.00 Lakh
HIND SPORTS PVT LTD
Total Bids
73
₹31.55 Cr
Qualified
4
5.5%
Wins
1
₹34.00 Lakh
1.4% win rate
DRESS CODE CLOTHING PRIVATE LIMITED
4.5% win rate
44
₹13.62 Cr
5
11.4%
2
₹24.06 Lakh
DRESS CODE CLOTHING PRIVATE LIMITED
Total Bids
44
₹13.62 Cr
Qualified
5
11.4%
Wins
2
₹24.06 Lakh
4.5% win rate
SK INTERNATIONAL C C
5.9% win rate
17
₹6.17 Cr
3
17.6%
1
₹18.78 Lakh
SK INTERNATIONAL C C
Total Bids
17
₹6.17 Cr
Qualified
3
17.6%
Wins
1
₹18.78 Lakh
5.9% win rate
B.K ENTERPRISES
0.0% win rate
32
₹16.84 Cr
0
0.0%
0
₹0
B.K ENTERPRISES
Total Bids
32
₹16.84 Cr
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
SAGAR INTERNATIONAL
0.0% win rate
27
₹18.16 Cr
0
0.0%
0
₹0
SAGAR INTERNATIONAL
Total Bids
27
₹18.16 Cr
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
OM EXPORTS WORLD
0.0% win rate
25
₹10.53 Cr
1
4.0%
0
₹0
OM EXPORTS WORLD
Total Bids
25
₹10.53 Cr
Qualified
1
4.0%
Wins
0
₹0
0.0% win rate
M/S COMPLETE SPORTS HOUSE
0.0% win rate
24
₹9.10 Cr
1
4.2%
0
₹0
M/S COMPLETE SPORTS HOUSE
Total Bids
24
₹9.10 Cr
Qualified
1
4.2%
Wins
0
₹0
0.0% win rate
JORDAN SHOE FACTORY
0.0% win rate
22
₹13.63 Cr
0
0.0%
0
₹0
JORDAN SHOE FACTORY
Total Bids
22
₹13.63 Cr
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
A.R.KNIT FAB
0.0% win rate
19
₹10.38 Cr
2
10.5%
0
₹0
A.R.KNIT FAB
Total Bids
19
₹10.38 Cr
Qualified
2
10.5%
Wins
0
₹0
0.0% win rate
SHALOT BROTHER ENTERPRISES
0.0% win rate
17
₹9.28 Cr
1
5.9%
0
₹0
SHALOT BROTHER ENTERPRISES
Total Bids
17
₹9.28 Cr
Qualified
1
5.9%
Wins
0
₹0
0.0% win rate
Company Profile
CINU74899HR1995PTC114816
Class
Private
Status
Active
Founded1995

Financial Details

Authorized Capital₹4.8B
Paid-up Capital₹4.7B

Registered Office

Plot No. 53, Sector 32, Institutional AreaGurgaon-Sadar Bazar-Haryana-122001-India

Industry Classification

Business Services

NIC Code74899

Company Type

CategoryCompany limited by shares
Sub-CategoryNon-government company
Origin
Indian

Market Information

Listing Status
Unlisted
ROCROC Delhi
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

207

Qualified: 38
Q Rate: 18.4%

Contract Value

₹93.73 Cr

Avg. Bid: ₹2.47 Lakh
Avg. EMD: ₹2.88 Lakh

L1 Bids

2

Win Rate: 1.0%
Q to W Ratio: 5.3%

Recent Win Rate

0.6%

Change: -2.0%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Adidas India Marketing Business Analysis: Unlocking Growth Potential

Adidas India Marketing Private Limited demonstrates a mixed performance in government tenders. While the company has achieved a substantial ₹72.99 Crores in contract value, its win rate of 0.6% across 168 bids presents a critical area for improvement. This comprehensive business analysis report provides insights into Adidas India Marketing's financial performance, competitive positioning, and strategic recommendations for enhanced growth in the sports apparel and government procurement sectors.

Executive Summary

Adidas India Marketing has shown a significant 294% growth in contract value, reaching ₹72.99 Crores in the latest financial period. However, a low win rate of 0.6% indicates a need for strategic adjustments in their bidding approach. The company faces intense competition, particularly from players like HIND SPORTS PVT LTD. This analysis outlines key strengths, weaknesses, opportunities, and threats to guide Adidas India Marketing towards improved performance and market positioning in the competitive sports apparel industry. The financial health of the company is currently rated as 'Critical' with a score of 31.2/100, highlighting the urgency for strategic improvements.

1. Financial Performance Analysis

1.1 Key Financial Metrics

Adidas India Marketing's financial performance in government tenders reveals both successes and challenges:

  • Total Contract Value: Achieved ₹72.99 Crores in the latest financial year.