Akar Advertising and Marketing Pvt Ltd: Government Tender Analysis

Akar Advertising and Marketing Pvt Ltd has actively participated in the Indian government procurement landscape, submitting 19 bids with a 15.8% win rate between April 2018 and March 2025. This report provides a comprehensive analysis of their tender performance, financial metrics, competitive positioning, and strategic recommendations to enhance their success in future government contracts. The TenderAI analysis offers valuable insights for Akar Advertising and Marketing and other industry stakeholders in the Indian advertising sector.

Executive Summary

Akar Advertising and Marketing Pvt Ltd has shown promising potential in securing government tenders. Between FY2022-23 and FY2024-25, the company achieved a 15.8% win rate across 19 bids. Their qualification rate stands at 94.7% for the period between April 2018 and March 2025, indicating strong compliance with technical requirements. The company has secured contracts worth ₹6,44,50,037 during the assessment period. Despite these successes, Akar Advertising and Marketing's financial health is currently assessed as 'Critical' with a score of 27.0, indicating areas for improvement. Their market positioning within the Indian advertising sector shows room for growth, especially when compared to key competitors. A significant portion of their engagement has been with the Ministry of Power and Power Finance Corporation Limited, suggesting a specialization in this sector.

This report analyses Akar Advertising and Marketing's financial performance, product/service category performance, geographical and departmental distribution, and competitive landscape. It includes a SWOT analysis, strategic recommendations, and a future growth outlook, providing a holistic view of their tender capabilities.

Financial Performance Analysis

Yearly Trends

The yearly performance of Akar Advertising and Marketing shows considerable variance: