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annie marketing Tender Performance & Track Record

annie marketing

Tender Performance & Track Record

Company Overview

Summary
Annie Marketing Government Tender Profile With a substantial portfolio of 63 government tender participations, Annie Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs

Tender Performance

Data for 01 April 2024 to 18 June 2025

Live Data

Total Bids / Contract Value

Bids32
Value₹12.77L

Qualified Bids / Q Rate

Bids32
Q Rate100.0%

Total Wins / Win Value

Win17
Value₹6.01L

Wins Rate / Q-W Rate

Rate53.1%
Q-W Rate53.1%

Detailed Performance Analysis

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Tender Performance by Ministries

1 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

53.1% win rate
32
₹12.77 Lakh
32
17
₹6.01 Lakh

Ministry of Defence

Bids
32
₹12.77 Lakh
Qualified
32
Wins
17
₹6.01 Lakh
53.1% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 32 bids — BRIGHT COMPUTERS appeared in 28 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

ANNIE MARKETING

Your Company
53.1% win rate
32
₹12.77 Lakh
32
100.0%
17
₹6.01 Lakh

ANNIE MARKETING

Your Company
Total Bids
32
₹12.77 Lakh
Qualified
32
100.0%
Wins
17
₹6.01 Lakh
53.1% win rate
BRIGHT COMPUTERS
42.9% win rate
28
₹11.78 Lakh
28
100.0%
12
₹5.90 Lakh
BRIGHT COMPUTERS
Total Bids
28
₹11.78 Lakh
Qualified
28
100.0%
Wins
12
₹5.90 Lakh
42.9% win rate
AGROX SERVICES
100.0% win rate
2
₹69K
2
100.0%
2
₹69K
AGROX SERVICES
Total Bids
2
₹69K
Qualified
2
100.0%
Wins
2
₹69K
100.0% win rate
SHREE GANESH ENTERPRISES
100.0% win rate
1
₹17K
1
100.0%
1
₹17K
SHREE GANESH ENTERPRISES
Total Bids
1
₹17K
Qualified
1
100.0%
Wins
1
₹17K
100.0% win rate
ACE ENTERPRISES
0.0% win rate
21
₹11.13 Lakh
18
85.7%
0
₹0
ACE ENTERPRISES
Total Bids
21
₹11.13 Lakh
Qualified
18
85.7%
Wins
0
₹0
0.0% win rate
RADHIKA ENTERPRISES
0.0% win rate
1
₹35K
1
100.0%
0
₹0
RADHIKA ENTERPRISES
Total Bids
1
₹35K
Qualified
1
100.0%
Wins
0
₹0
0.0% win rate
SPM INFOTECH
0.0% win rate
1
₹35K
1
100.0%
0
₹0
SPM INFOTECH
Total Bids
1
₹35K
Qualified
1
100.0%
Wins
0
₹0
0.0% win rate
LCN TRADERS & MANUFACTURER
0.0% win rate
1
₹1.51 Lakh
0
0.0%
0
₹0
LCN TRADERS & MANUFACTURER
Total Bids
1
₹1.51 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
KASHYAP TRADERS
0.0% win rate
1
₹12K
1
100.0%
0
₹0
KASHYAP TRADERS
Total Bids
1
₹12K
Qualified
1
100.0%
Wins
0
₹0
0.0% win rate
MK SALES
0.0% win rate
1
₹12K
1
100.0%
0
₹0
MK SALES
Total Bids
1
₹12K
Qualified
1
100.0%
Wins
0
₹0
0.0% win rate
SHREE GANESH WORKSHOP
0.0% win rate
1
₹17K
1
100.0%
0
₹0
SHREE GANESH WORKSHOP
Total Bids
1
₹17K
Qualified
1
100.0%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

63

Qualified: 62
Q Rate: 98.4%

Contract Value

₹27.36 Lakh

Avg. Bid: ₹27K
Avg. EMD: ₹0

L1 Bids

24

Win Rate: 38.1%
Q to W Ratio: 38.7%

Recent Win Rate

56.5%

Change: +22.1%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Annie Marketing Government Tender Profile

With a substantial portfolio of 63 government tender participations, Annie Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.

Proven L1 Bid Success with 24 Contract Wins

Annie Marketing has successfully secured 24 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 38.1% across 63 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.

Specialized Government Procurement Focus

The company has established a regional presence in Goa government tenders, showing geographic specialization in their public procurement strategy. Their tender history includes significant engagement with Department Of Military Affairs, where they have demonstrated specific procurement expertise. They have experience bidding with Indian Army, showing familiarity with diverse organizational procurement requirements.

Strong Technical Qualification Rate: 98.4%

Annie Marketing demonstrates solid capability in meeting government tender requirements with a technical qualification rate of 98.4%. Successfully qualifying for 62 out of 63 tenders indicates their strong compliance capabilities and understanding of public procurement specifications. This qualification performance establishes them as a technically competent bidder capable of meeting diverse government tender requirements.