Kadam Marketing Limited: Comprehensive Government Tender Performance Analysis

Kadam Marketing Limited has actively participated in the Indian government tender landscape, submitting 510 bids between April 1, 2018, and March 31, 2025. Their performance reveals a 10.6% win rate, translating to 54 L1 wins. The total value of contracts secured amounts to ₹17.08 crore, showcasing their ability to convert bid opportunities into significant government projects. A financial health assessment by TenderAI indicates a 'Concerning' status with a score of 41.5, primarily influenced by a low win rate and bid efficiency. Kadam Marketing Limited's primary ministry engagement is with the Ministry of Defence, and they have considerable experience with the Department of Higher Education. Key performance metrics include a 57.5% qualification rate and an average Earnest Money Deposit (EMD) of ₹85,225, reflecting their financial capacity to participate in substantial tenders. This analysis provides critical insights into their bidding strategies, competitive positioning, and areas for improvement in the Indian government procurement ecosystem. As an industry supplier with tender performance metrics showing bid competitiveness , Kadam Marketing Limited is worth a closer look.

Financial Performance Analysis

Yearly Trends

Kadam Marketing Limited's yearly performance between FY 2018-19 and FY 2024-25 reveals fluctuating bid activity and win rates. A comparative table highlights these trends: