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marshall advertising company Tender Performance & Track Record

marshall advertising company

Tender Performance & Track Record

Company Overview

Summary
Marshall Advertising Company Government Tender Profile With a substantial portfolio of 75 government tender participations, Marshall Advertising Company has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Primary Ministry: Ministry of DefencePrimary Department: Department of Higher Education
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Higher Education

Tender Performance

Data for 01 April 2024 to 18 June 2025

Live Data

Total Bids / Contract Value

Bids43
Value₹1.68Cr

Qualified Bids / Q Rate

Bids31
Q Rate72.1%

Total Wins / Win Value

Win4
Value₹23.70L

Wins Rate / Q-W Rate

Rate9.3%
Q-W Rate12.9%

Detailed Performance Analysis

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Tender Performance by Ministries

16 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

0.0% win rate
10
₹24.11 Lakh
10
0
₹0

Ministry of Defence

Bids
10
₹24.11 Lakh
Qualified
10
Wins
0
₹0
0.0% win rate

Ministry of Education

22.2% win rate
9
₹49.98 Lakh
8
2
₹5.16 Lakh

Ministry of Education

Bids
9
₹49.98 Lakh
Qualified
8
Wins
2
₹5.16 Lakh
22.2% win rate

Ministry of Power

0.0% win rate
4
₹26.59 Lakh
2
0
₹0

Ministry of Power

Bids
4
₹26.59 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Commerce and Industry

0.0% win rate
2
₹3.29 Lakh
1
0
₹0

Ministry of Commerce and Industry

Bids
2
₹3.29 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Finance

0.0% win rate
2
₹4.23 Lakh
2
0
₹0

Ministry of Finance

Bids
2
₹4.23 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Health and Family Welfare

50.0% win rate
2
₹13.04 Lakh
1
1
₹12.48 Lakh

Ministry of Health and Family Welfare

Bids
2
₹13.04 Lakh
Qualified
1
Wins
1
₹12.48 Lakh
50.0% win rate

Ministry of Heavy Industries and Public Enterprises

0.0% win rate
2
₹6.06 Lakh
1
0
₹0

Ministry of Heavy Industries and Public Enterprises

Bids
2
₹6.06 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Labour and Employment

0.0% win rate
2
₹53K
2
0
₹0

Ministry of Labour and Employment

Bids
2
₹53K
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Petroleum and Natural Gas

0.0% win rate
2
₹41K
2
0
₹0

Ministry of Petroleum and Natural Gas

Bids
2
₹41K
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Railways

0.0% win rate
2
₹28.64 Lakh
0
0
₹0

Ministry of Railways

Bids
2
₹28.64 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Agriculture and Farmers Welfare

0.0% win rate
1
₹88K
1
0
₹0

Ministry of Agriculture and Farmers Welfare

Bids
1
₹88K
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Culture

0.0% win rate
1
₹17K
0
0
₹0

Ministry of Culture

Bids
1
₹17K
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Home Affairs

0.0% win rate
1
₹18K
0
0
₹0

Ministry of Home Affairs

Bids
1
₹18K
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Science and Technology

100.0% win rate
1
₹6.06 Lakh
1
1
₹6.06 Lakh

Ministry of Science and Technology

Bids
1
₹6.06 Lakh
Qualified
1
Wins
1
₹6.06 Lakh
100.0% win rate

Ministry of Textiles

0.0% win rate
1
₹1.05 Lakh
0
0
₹0

Ministry of Textiles

Bids
1
₹1.05 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Women and Child Development

0.0% win rate
1
₹2.60 Lakh
0
0
₹0

Ministry of Women and Child Development

Bids
1
₹2.60 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 43 bids — COMET ADVERTISING appeared in 23 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

MARSHALL ADVERTISING COMPANY

Your Company
9.3% win rate
43
₹1.68 Cr
31
72.1%
4
₹23.70 Lakh

MARSHALL ADVERTISING COMPANY

Your Company
Total Bids
43
₹1.68 Cr
Qualified
31
72.1%
Wins
4
₹23.70 Lakh
9.3% win rate
COMET ADVERTISING
43.5% win rate
23
₹1.08 Cr
21
91.3%
10
₹51.96 Lakh
COMET ADVERTISING
Total Bids
23
₹1.08 Cr
Qualified
21
91.3%
Wins
10
₹51.96 Lakh
43.5% win rate
PROMODOME COMMUNICATIONS PRIVATE LIMITED
10.0% win rate
10
₹69.86 Lakh
7
70.0%
1
₹21.41 Lakh
PROMODOME COMMUNICATIONS PRIVATE LIMITED
Total Bids
10
₹69.86 Lakh
Qualified
7
70.0%
Wins
1
₹21.41 Lakh
10.0% win rate
MASTER AD INC
30.0% win rate
10
₹45.46 Lakh
9
90.0%
3
₹12.38 Lakh
MASTER AD INC
Total Bids
10
₹45.46 Lakh
Qualified
9
90.0%
Wins
3
₹12.38 Lakh
30.0% win rate
PAROMITA ADVERTISING AGENCY PRIVATE LIMITED
18.2% win rate
11
₹76.32 Lakh
6
54.5%
2
₹8.30 Lakh
PAROMITA ADVERTISING AGENCY PRIVATE LIMITED
Total Bids
11
₹76.32 Lakh
Qualified
6
54.5%
Wins
2
₹8.30 Lakh
18.2% win rate
SUNJEET COMMUNICATIONS PRIVATE LIMITED
18.2% win rate
22
₹1.02 Cr
12
54.5%
4
₹7.30 Lakh
SUNJEET COMMUNICATIONS PRIVATE LIMITED
Total Bids
22
₹1.02 Cr
Qualified
12
54.5%
Wins
4
₹7.30 Lakh
18.2% win rate
MAULIK ADVERTISING AGENCY
21.4% win rate
14
₹87.28 Lakh
10
71.4%
3
₹2.41 Lakh
MAULIK ADVERTISING AGENCY
Total Bids
14
₹87.28 Lakh
Qualified
10
71.4%
Wins
3
₹2.41 Lakh
21.4% win rate
AWEDIENCE CONNECT PRIVATE LIMITED
4.5% win rate
22
₹1.06 Cr
16
72.7%
1
₹88K
AWEDIENCE CONNECT PRIVATE LIMITED
Total Bids
22
₹1.06 Cr
Qualified
16
72.7%
Wins
1
₹88K
4.5% win rate
K L I ADVERTISING PROP DEV ASHISH KULBHUSHANMEHROO
0.0% win rate
12
₹32.30 Lakh
8
66.7%
0
₹0
K L I ADVERTISING PROP DEV ASHISH KULBHUSHANMEHROO
Total Bids
12
₹32.30 Lakh
Qualified
8
66.7%
Wins
0
₹0
0.0% win rate
M S PAL ENTERPRISES
0.0% win rate
11
₹19.65 Lakh
5
45.5%
0
₹0
M S PAL ENTERPRISES
Total Bids
11
₹19.65 Lakh
Qualified
5
45.5%
Wins
0
₹0
0.0% win rate
LALIT ADVERTISING
0.0% win rate
9
₹87.88 Lakh
6
66.7%
0
₹0
LALIT ADVERTISING
Total Bids
9
₹87.88 Lakh
Qualified
6
66.7%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

75

Qualified: 58
Q Rate: 77.3%

Contract Value

₹2.33 Cr

Avg. Bid: ₹4.96 Lakh
Avg. EMD: ₹60K

L1 Bids

5

Win Rate: 6.7%
Q to W Ratio: 8.6%

Recent Win Rate

8.3%

Change: +3.1%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Marshall Advertising Company Government Tender Profile

With a substantial portfolio of 75 government tender participations, Marshall Advertising Company has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.

Government Tender Performance Development

Marshall Advertising Company has achieved 5 L1 positions as the lowest bidder in government tenders, with additional 0 L2 and 0 L3 rankings. With a tender success rate of 6.7% across 75 bids, the company is actively building their government procurement capabilities. These early performance indicators provide valuable insights into their competitive approach and positioning in the public sector procurement landscape.

Financial Performance in Government Tenders

Marshall Advertising Company has bid on contracts with a total value of ₹2,32,67,491.0, successfully securing ₹2,32,67,491.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.

The company's average Earnest Money Deposit (EMD) of ₹,60,000.0 indicates their financial capacity to participate in substantial government tenders requiring significant bid security.

Specialized Government Procurement Focus