paromita advertising agency private limited
Tender Performance & Track Record
Company Overview
Tender Performance
Data for 01 April 2024 to 18 June 2025
Total Bids / Contract Value
Qualified Bids / Q Rate
Total Wins / Win Value
Wins Rate / Q-W Rate
Detailed Performance Analysis
Tender Performance by Ministries
Name
Top Bid Competitors
Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 21 bids — COMET ADVERTISING appeared in 13 of them.
PAROMITA ADVERTISING AGENCY PRIVATE LIMITED
PAROMITA ADVERTISING AGENCY PRIVATE LIMITED
Financial Details
Registered Office
A-433, GROUND FLOOR (A-BLOCK) KALKAJINA-NEW DELHI-Delhi-110019-India
Industry Classification
Business Services
Company Type
Market Information
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Historical Performance
7-year trend analysis (2018-2025)
Company Overview (1 Apr 2018-31 Mar 2025))
Total Bids
62
Contract Value
₹10.15 Cr
L1 Bids
9
Recent Win Rate
15.4%
Performance Analytics
Paromita Advertising Agency: Government Tender Performance Analysis
Paromita Advertising Agency Private Limited demonstrates strategic engagement in India's public procurement landscape, with 61 government tender participations. This report provides an in-depth analysis of their bidding performance, tender success patterns, and competitive positioning in government contracts. The key focus is on their win rate, financial health, and market positioning in the advertising sector.
Executive Summary
Paromita Advertising Agency has participated in 61 government tenders between April 2018 and March 2025, achieving a win rate of 14.8%. They have successfully secured 9 L1 positions, indicating a competitive pricing strategy. Their technical qualification rate stands at 75.4%, demonstrating a strong understanding of government tender requirements. The total value of contracts bid upon is ₹10,14,94,358, with a 100.0% conversion rate to won contracts. This highlights the effectiveness in targeting and securing valuable public sector projects.
The financial health assessment by TenderAI scores the company at 34.9, categorized as 'Critical'. This score is based on components such as win rate, contract value, bid efficiency, growth, and consistency. The agency's market positioning is primarily in Delhi government tenders, with significant engagement with the Department of Higher Education, NA, Department of Defence Production, and Indian Railway Finance Corporation Limited.
Key performance metrics reveal the company's strengths and areas for improvement in government tenders. While they have a solid technical qualification rate, their win rate needs improvement. Their engagement with specific departments and ministries indicates a focused approach, but a broader engagement strategy could unlock further opportunities. Paromita Advertising Agency's tender performance metrics, combined with competitive analysis, offers crucial insights for procurement specialists and corporate executives.