national advertising agency
Tender Performance & Track Record
Company Overview
Tender Performance
Data for 01 April 2024 to 18 June 2025
Total Bids / Contract Value
Qualified Bids / Q Rate
Total Wins / Win Value
Wins Rate / Q-W Rate
Detailed Performance Analysis
Tender Performance by Ministries
Name
Top Bid Competitors
Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 24 bids — PAMM ADVERTISING & MARKETING appeared in 7 of them.
NATIONAL ADVERTISING AGENCY
NATIONAL ADVERTISING AGENCY
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Historical Performance
7-year trend analysis (2018-2025)
Company Overview (1 Apr 2018-31 Mar 2025))
Total Bids
36
Contract Value
₹47.86 Cr
L1 Bids
5
Recent Win Rate
6.3%
Performance Analytics
Government Tender Analysis: National Advertising Agency
National Advertising Agency has submitted bids for 36 government tenders, establishing themselves as an active participant in the public sector procurement ecosystem. Their tender history reveals important patterns in qualification rates, competitive positioning, and category specialization.
Government Tender Performance Development
National Advertising Agency has achieved 5 L1 positions as the lowest bidder in government tenders, with additional 0 L2 and 0 L3 rankings. With a tender success rate of 13.9% across 36 bids, the company is actively building their government procurement capabilities. These early performance indicators provide valuable insights into their competitive approach and positioning in the public sector procurement landscape.
Financial Performance in Government Tenders
National Advertising Agency has bid on contracts with a total value of ₹,47,86,11,831.0, successfully securing ₹,47,86,11,831.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.
The company's average Earnest Money Deposit (EMD) of ₹,38,02,436.0 indicates their financial capacity to participate in substantial government tenders requiring significant bid security.