persona cosmetics
Tender Performance & Track Record
Company Overview
Tender Performance
Data for 01 April 2024 to 17 June 2025
Total Bids / Contract Value
Qualified Bids / Q Rate
Total Wins / Win Value
Wins Rate / Q-W Rate
Detailed Performance Analysis
Tender Performance by Ministries
Name
Top Bid Competitors
Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 34 bids — D R ENTERPRISES appeared in 5 of them.
PERSONA COSMETICS
PERSONA COSMETICS
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Historical Performance
7-year trend analysis (2018-2025)
Company Overview (1 Apr 2018-31 Mar 2025))
Total Bids
68
Contract Value
₹1.59 Cr
L1 Bids
12
Recent Win Rate
13.3%
Performance Analytics
Persona Cosmetics Government Tender Profile
With a substantial portfolio of 68 government tender participations, Persona Cosmetics has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Proven L1 Bid Success with 12 Contract Wins
Persona Cosmetics has successfully secured 12 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 17.6% across 68 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.
Financial Performance in Government Tenders
Persona Cosmetics has bid on contracts with a total value of ₹1,59,49,085.0, successfully securing ₹1,59,49,085.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.
The company's average Earnest Money Deposit (EMD) of ₹,20,000.0 indicates their financial capacity to participate in substantial government tenders requiring significant bid security.