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royal marketing Tender Performance & Track Record

royal marketing

Tender Performance & Track Record

Company Overview

Summary
Royal Marketing Government Tender Profile With a substantial portfolio of 79 government tender participations, Royal Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Primary Ministry: Ministry of DefencePrimary Department: Department of Defence
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Defence

Tender Performance

Data for 01 April 2024 to 18 June 2025

Live Data

Total Bids / Contract Value

Bids14
Value₹23.34L

Qualified Bids / Q Rate

Bids11
Q Rate78.6%

Total Wins / Win Value

Win4
Value₹8.97L

Wins Rate / Q-W Rate

Rate28.6%
Q-W Rate36.4%

Detailed Performance Analysis

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Tender Performance by Ministries

4 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

40.0% win rate
5
₹9.25 Lakh
5
2
₹1.37 Lakh

Ministry of Defence

Bids
5
₹9.25 Lakh
Qualified
5
Wins
2
₹1.37 Lakh
40.0% win rate

Ministry of Education

25.0% win rate
4
₹2.62 Lakh
2
1
₹61K

Ministry of Education

Bids
4
₹2.62 Lakh
Qualified
2
Wins
1
₹61K
25.0% win rate

Ministry of Labour and Employment

0.0% win rate
3
₹1.20 Lakh
2
0
₹0

Ministry of Labour and Employment

Bids
3
₹1.20 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Railways

100.0% win rate
1
₹7.00 Lakh
1
1
₹7.00 Lakh

Ministry of Railways

Bids
1
₹7.00 Lakh
Qualified
1
Wins
1
₹7.00 Lakh
100.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 14 bids — DAVE SURGICAL COMPANY appeared in 4 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

ROYAL MARKETING

Your Company
28.6% win rate
14
₹23.34 Lakh
11
78.6%
4
₹8.97 Lakh

ROYAL MARKETING

Your Company
Total Bids
14
₹23.34 Lakh
Qualified
11
78.6%
Wins
4
₹8.97 Lakh
28.6% win rate
DAVE SURGICAL COMPANY
75.0% win rate
4
₹8.74 Lakh
4
100.0%
3
₹7.88 Lakh
DAVE SURGICAL COMPANY
Total Bids
4
₹8.74 Lakh
Qualified
4
100.0%
Wins
3
₹7.88 Lakh
75.0% win rate
SHREEYA CONSULTANCY AND SERVICES
66.7% win rate
3
₹71K
3
100.0%
2
₹46K
SHREEYA CONSULTANCY AND SERVICES
Total Bids
3
₹71K
Qualified
3
100.0%
Wins
2
₹46K
66.7% win rate
RAJ ENTERPRISES
50.0% win rate
2
₹1.05 Lakh
1
50.0%
1
₹44K
RAJ ENTERPRISES
Total Bids
2
₹1.05 Lakh
Qualified
1
50.0%
Wins
1
₹44K
50.0% win rate
URBI DECOR
33.3% win rate
3
₹71K
3
100.0%
1
₹25K
URBI DECOR
Total Bids
3
₹71K
Qualified
3
100.0%
Wins
1
₹25K
33.3% win rate
A.P.H.MEDICAL SYSTEMS
0.0% win rate
3
₹1.65 Lakh
2
66.7%
0
₹0
A.P.H.MEDICAL SYSTEMS
Total Bids
3
₹1.65 Lakh
Qualified
2
66.7%
Wins
0
₹0
0.0% win rate
MATRIX TECHNO
0.0% win rate
3
₹1.44 Lakh
0
0.0%
0
₹0
MATRIX TECHNO
Total Bids
3
₹1.44 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
M/S MANGALA FURNITURE
0.0% win rate
3
₹71K
3
100.0%
0
₹0
M/S MANGALA FURNITURE
Total Bids
3
₹71K
Qualified
3
100.0%
Wins
0
₹0
0.0% win rate
PIONEER DECOR
0.0% win rate
3
₹71K
3
100.0%
0
₹0
PIONEER DECOR
Total Bids
3
₹71K
Qualified
3
100.0%
Wins
0
₹0
0.0% win rate
M/S A. A. ENTERPRISES
0.0% win rate
2
₹46K
0
0.0%
0
₹0
M/S A. A. ENTERPRISES
Total Bids
2
₹46K
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
SHUKRA PHARMACEUTICALS LIMITED
0.0% win rate
2
₹1.91 Lakh
0
0.0%
0
₹0
SHUKRA PHARMACEUTICALS LIMITED
Total Bids
2
₹1.91 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

79

Qualified: 67
Q Rate: 84.8%

Contract Value

₹11.07 Cr

Avg. Bid: ₹11.25 Lakh
Avg. EMD: ₹0

L1 Bids

16

Win Rate: 20.3%
Q to W Ratio: 23.9%

Recent Win Rate

30.0%

Change: +19.2%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Royal Marketing Government Tender Profile

With a substantial portfolio of 79 government tender participations, Royal Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.

Proven L1 Bid Success with 16 Contract Wins

Royal Marketing has successfully secured 16 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 20.3% across 79 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.

Financial Performance in Government Tenders

Royal Marketing has bid on contracts with a total value of ₹,11,07,23,837.0, successfully securing ₹,11,07,23,837.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.

Specialized Government Procurement Focus

Their tender history includes significant engagement with Department Of School Education And Literacy, Revenue And Disaster Management Department Odisha, Department Of Higher Education, where they have demonstrated specific procurement expertise.