Zeal Marketing Private Limited: Comprehensive Tender Performance Analysis

Executive Summary

Zeal Marketing Private Limited demonstrates strong performance in Indian government tenders, particularly within the Ministry of Defence. Analysis of their tender history reveals a 63.6% win rate from April 2023 to March 2024, showcasing their ability to secure government contracts. Out of 11 tenders participated, the company has achieved 7 L1 positions. Notably, they exhibit a 90.9% qualification rate, indicating a strong understanding of government procurement processes. This high success rate is coupled with a solid financial health score of 60.6/100 as assessed by TenderAI, based on metrics like win rate, contract value, and bid efficiency. Their focus on specific regions like Gujarat and Maharashtra, along with specialization in the Department of Defence and related entities like the Indian Coast Guard, has contributed to their success. The company's overall tender participation shows engagement in specialized services such as "Repair and Overhauling Service" & "FM200 Fire Extinguisher System". Overall, Zeal Marketing Private Limited has positioned itself as a reliable government supplier, achieving a significant market presence within its chosen niche. TenderAI analysis indicates that while their financial health is satisfactory, optimizing bidding strategies could unlock more value. Their strength in technical qualification, combined with a strong focus on specific departments, makes them a valuable partner for government procurement initiatives. The total contract value bid by Zeal Marketing Private Limited is ₹11,06,88,801.0 with successful contracts secured at ₹11,06,88,801.0, demonstrating their effectiveness in securing valuable public sector projects.

Financial Performance Analysis

Yearly Trends

Zeal Marketing's financial performance in government tenders has shown considerable activity in recent fiscal years. The following table highlights key performance indicators (KPIs) across fiscal years: