Department of Higher Education Tender by Indian Institute Of Information Technology (iiit) (GEM/2025/B/6164353)
Advertisement Service - Newspaper - Display Type Advertisement; Any inside page of main page; Teleg

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Tender Title: Advertisement Service - Newspaper Display Type Advertisement
Tender Reference Number: GEM/2025/B/6164353
Issuing Authority: Department of Higher Education, Ministry of Education
The Advertisement Service - Newspaper Display Type Advertisement tender is intended for the procurement of advertising services targeting a specific audience through display advertisements in newspapers. The primary objective of this tender is to effectively communicate and reach the desired demographic, utilizing various newspaper platforms to maximize visibility and impact.
Scope of Work and Objectives
The scope of this tender includes providing display advertisement services, primarily focusing on placement in any inside page of the main newspaper, specifically in the Telegraph. The advertisements should be in English, utilizing black and white prints at normal rates. The contractor is expected to execute this service effectively across 48 quantities as specified in the bid requirements. The ultimate goal is to enhance the outreach and engagement of the Department of Higher Education's messages and initiatives.
Eligibility Criteria
To qualify for this tender, bidders must meet the following requirements:
- Must be a registered business capable of providing advertisement services.
- Availability of relevant experience in delivering print advertisement services for educational institutions or governmental bodies is preferred.
- Compliance with the necessary regulations and standards applicable in the advertising industry.
Technical Requirements
Bidders must adhere to the following technical requirements:
- Provision of advertising space on any inside page of the main newspaper.
- Adherence to the specifications regarding black and white displays and compliance with size dimensions as per industry standards.
- Ability to demonstrate past performance through testimonials or case studies in fulfilling similar contracts.
Financial Requirements
Financial adherence is paramount; therefore, bidders must provide:
- A detailed cost breakdown outlining how pricing is structured for the display advertisements.
- Evidence of the financial capability to undertake the contract, which may include bank statements or other financial documents.
Document Submission Details
All bids must be submitted electronically through the designated government e-marketplace portal. Complete documentation, including the technical proposal, financial bid, and necessary compliance certifications must be included.
Special Provisions
This tender does not explicitly list special provisions for Micro, Small, and Medium Enterprises (MSEs) or startups. However, all applications are welcome, and eligible entities are encouraged to apply.
Evaluation Process
The evaluation process will be conducted based on pre-defined criteria to assess both technical and financial bids. Bids meeting eligibility requirements will be reviewed, and the final selection will be based on the best value for money, demonstrated capability, and quality of service.
Delivery Locations
The delivery of services is expected to cater primarily to the Kolkata region, aligning with the advertising placement in the Telegraph.
Contact Information
For any questions regarding this tender, interested parties are advised to reach out through the provided channels on the government e-marketplace portal.
This tender represents a significant opportunity for suitable advertisement service providers to participate in fostering educational outreach, thereby contributing to the enhancement of public awareness about educational initiatives. Interested bidders are encouraged to thoroughly review the submission criteria and requirements prior to applying.
General Information
Financial Information
Evaluation and Technical Information
Tender Documents
2 DocumentsDocuments Required from Seller
- Certificate (Requested in ATC) *In case any bidder is seeking exemption from Experience / Turnover Criteria
- the supporting documents to prove his eligibility for exemption must be uploaded for evaluation by the buyer
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Frequently Asked Questions
The eligibility requirements include being a registered entity capable of delivering advertisement services. Furthermore, bidders are expected to have previous experience in the educational sector, demonstrating compliance with industry regulations and standards. This ensures that potential contractors meet the essential qualifications for effective service delivery.
To apply for the tender, bidders must present relevant certificates that confirm their registration as a legitimate advertising entity. This may include business registration documents, tax registration, and any certifications relevant to operating in the advertising industry. Compliance with advertising standards is essential, ensuring that the services provided meet national quality benchmarks.
Interested bidders must submit their proposals electronically via the designated marketplace portal. The submission must include both technical and financial documentation, ensuring that all entries are complete and meet the specified requirements. Adherence to submission guidelines is crucial for evaluation and consideration.
Payment terms will be outlined in the contract after the successful bidder is selected. Typically, such contracts may include provisions for milestone payments based on the delivery of advertisement placements, ensuring that payments are aligned with performance and visibility achieved through the advertisements.
While specific provisions for Micro, Small, and Medium Enterprises (MSEs) are not explicitly noted, the tender encourages participation from various business sizes. MSEs are strongly encouraged to apply, showcasing their capabilities and fulfilling the eligibility requirements outlined in the tender documentation. This approach aligns with broader initiatives to promote inclusivity in public procurement.
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