Tender for Digital Advertisement Display Agency at GSRTC Bus Stations in Ahmedabad

This government tender invites qualified agencies to bid for the contract to display digital advertisements (LED) at selected GSRTC bus stations and platforms in Ahmedabad. The project aims to enhance advertising visibility through digital LED displays at key transit points, providing a lucrative opportunity for advertising agencies and media firms. The tender is issued by the Gujarat State Road Transport Corporation (GSRTC) under the Commerce Department, focusing on innovative advertising solutions in public transportation spaces. The scope includes installation, maintenance, and management of LED display units at designated bus stations. The bidding process involves a preliminary and commercial evaluation, with the goal of selecting a competent agency to maximize advertisement revenue for GSRTC. The tender details include a bid submission deadline of June 19, 2025, and an earnest money deposit of INR 500,000. Interested bidders must meet eligibility criteria, submit required documents, and adhere to the terms and conditions specified in the tender document. This opportunity is ideal for media companies, advertising agencies, and digital display service providers seeking government contracts in Gujarat.

The selected agency will be responsible for:

• Installation of LED digital display units at designated bus stations and platform boards as specified by GSRTC.
• Maintenance and operation of the digital advertising displays to ensure uninterrupted service.
• Content management including scheduling and updating advertisements as per GSRTC guidelines.
• Revenue sharing arrangements with GSRTC, including periodic reporting.
• Compliance with safety and technical standards outlined in the tender documents.

The process involves:

1. Site assessment and approval by GSRTC.
2. Installation of LED screens as per approved designs.
3. Operational testing and quality assurance.
4. Content deployment and ongoing management.
5. Regular maintenance and troubleshooting.

Specification	Details
Display Type	LED digital screens
Location	Selected bus stations and platforms
Size	As specified in tender documents
Power Supply	To be provided by the agency
Content Management	Digital content scheduling software
Maintenance	Scheduled and emergency repairs

The agency must ensure all installations comply with local safety regulations and technical standards set by GSRTC.

• ✓ Must have valid digital advertising or media agency license.
• ✓ Proven experience in installing and managing digital display units.
• ✓ Financial stability with minimum turnover of INR 10 million in the last 3 years.
• ✓ Submit EMD of INR 500,000 along with bid.
• ✓ Must have valid Digital Certificate issued by a licensed Certifying Authority in India.
• ✓ No pending legal or contractual disputes with government agencies.

Qualification Criteria	Minimum Requirement
Experience	At least 3 years in digital advertising
Financial Turnover	INR 10 million over last 3 years
EMD	INR 500,000
Certification	Valid Digital Certificate
Legal Status	Registered company or partnership

Applicants must provide relevant documents to substantiate their eligibility, including license certificates, financial statements, and proof of past projects.

The LED display units must meet the following technical parameters:

Parameter	Specification
Display Type	High-resolution LED panels
Brightness	Minimum 5000 nits for visibility in daylight
Resolution	Minimum 1920x1080 pixels
Power Consumption	Not exceeding 200W per unit
Operating Temperature	-10°C to 50°C
Content Management System	User-friendly, remote management capability

The installation process involves: - Site survey and approval - Procurement of LED units compliant with specifications - Installation as per approved design - Testing and commissioning - Training GSRTC staff for content management

The agency must ensure all technical standards are met and maintain the equipment in optimal condition throughout the contract period.

The estimated budget for this project ranges from INR 20 lakh to INR 50 lakh, depending on the number of installed units and scope. The financial breakdown includes:

Cost Component	Estimated Cost
Equipment Procurement	INR 12 lakh - INR 30 lakh
Installation Charges	INR 3 lakh - INR 8 lakh
Maintenance & Support	INR 2 lakh - INR 5 lakh annually
Content Management Software	INR 1 lakh - INR 2 lakh

Bidders must submit a detailed financial proposal along with the bid. Payment terms include an initial advance, milestone payments, and final settlement after successful installation and approval. The bid offer must be valid for 180 days from the submission deadline.

The bidding process involves the following steps:

1. Download the tender document from the official portal.
2. Participate in a free vendor training camp scheduled every Saturday at GNFC Ltd., Ahmedabad.
3. Submit the technical and financial bids electronically via the nProcure platform before the deadline.
4. Preliminary evaluation will be conducted on June 20, 2025, at 14:15.
5. Commercial evaluation will follow on June 20, 2025, at 14:30.
6. Bid opening will be conducted by the Chief Traffic and Commercial Manager, GSRTC.

Important Dates	Details
Bid Submission Start	17-05-2025 17:00
Bid Submission End	19-06-2025 18:00
Bid Opening	20-06-2025, 14:15 & 14:30

**All bids must be submitted electronically**; physical submissions will not be accepted.

Bids will be evaluated based on:

Criteria	Weightage
Technical competence and experience	40%
Financial proposal	30%
Past project performance	20%
Compliance with technical standards	10%

Minimum thresholds: - **Technical score must be at least 70%**. - **Financial bid must be within the budget limits**.

Evaluation factors include bidder experience, technical capability, financial stability, and compliance with specifications. The highest-scoring bid will be awarded the contract.

Date	Event	Details
17-05-2025	Tender Notice Published	Tender available for download on official portal
19-06-2025	Bid Submission Deadline	Last date for submitting bids electronically
20-06-2025	Bid Evaluation	Preliminary and commercial evaluations scheduled
20-06-2025	Bid Opening	Bids will be opened at GSRTC office in Ahmedabad
25-06-2025	Award Notification	Expected date for announcement of successful bidder
01-07-2025	Contract Signing	Final agreement signing with selected agency

**All bidders must adhere to these deadlines** for a successful bid submission.

For any queries or clarifications, bidders can contact:

Contact Person	Title	Phone	Email
Mr. Rajesh Patel	Procurement Officer	6359919017	nprocure@ncode.in
GSRTC Commerce Department	Department Contact	079-XXXXXXX	info@gsrtc.in

Bidders are encouraged to attend the vendor training camp and seek assistance from the support team for online bid submission procedures.

Interested bidders should review the detailed tender document available for download at the provided link. All submissions must be in compliance with the terms and conditions specified. The tender process emphasizes transparency and fairness, with the final decision based on technical merit and financial competitiveness. Bidders are advised to prepare all necessary documents and ensure their digital certificates are valid for secure online submission. Regular updates and clarifications will be posted on the official portal. This project offers a significant opportunity for advertising agencies to partner with a major government transportation body in Gujarat, leveraging digital media for maximum outreach.