Tender Timeline
Tender Title: Hiring of Creative Agency
Reference Number: GEM/2025/B/6143059
Issuing Authority: RURAL ELECTRIFICATION Corporation Limited
Department: Ministry of Power
The Hiring of Creative Agency tender aims to engage a reputable agency to fulfill various creative service requirements, specifically in the realms of print advertising and the publication of newspaper advertisements. This initiative is a part of the larger communication strategy employed by the RURAL ELECTRIFICATION Corporation Limited to effectively convey messages related to rural electrification and the initiatives taken by the Ministry of Power.
Scope of Work and Objectives
The contractor will be expected to provide diverse creative services, including:
- Development of creative concepts for print campaigns in both English and Hindi.
- Designing advertisements adhering to the specified guidelines and requirements.
- Overseeing the publication processes of these advertisements in designated newspapers and other platforms.
- Ensuring that all campaign materials align with the strategic objectives of the corporation and are targeted effectively to raise awareness on rural electrification.
Eligibility Criteria
Firms intending to bid for this contract should meet the following eligibility requirements:
- Be a registered entity able to provide the required creative services.
- Have a proven track record in handling similar projects effectively.
- Present evidence of a team comprising qualified professionals in creative fields.
Technical Requirements
Bidders must submit documentation showcasing their capability to comply with the following technical specifications:
- Creative portfolio demonstrating past work on similar projects.
- Quality assurance mechanisms to ensure high standards of service delivery.
- Compliance with industry standards for advertising and publication.
Financial Requirements
Bidders must meet specific financial requirements, which include:
- Proof of stable financial status to undertake significant projects.
- Submission of earnest money deposit (EMD) as outlined in the tender documentation, which will indicate the bidder's commitment to the process.
Document Submission Details
All required documents must be submitted in the specified format. Bidders are encouraged to ensure clarity and organization in their submissions to facilitate the evaluation process. The documentation must be provided within the designated submission window.
Special Provisions
This tender contains special provisions for Micro, Small, and Medium Enterprises (MSEs) and startups, allowing for certain benefits in terms of evaluation criteria and submission processes. This aims to encourage participation from smaller firms that may contribute innovative solutions while promoting local entrepreneurship.
Evaluation Process
The evaluation of bids will be conducted based on predetermined criteria, focusing on:
- Quality of proposals and creativity.
- Financial viability as demonstrated in submitted documents.
- Experience and past project relevance.
Delivery Locations
The successful bidder will be tasked with delivering services across various locations mandated by the RURAL ELECTRIFICATION Corporation Limited, aimed at ensuring a wide reach and effective dissemination of advertising materials.
Contact Information
For further inquiries regarding this tender and additional clarification on submission requirements, interested parties may refer to the official communications provided.
General Information
Financial Information
Evaluation and Technical Information
Tender Documents
6 DocumentsDocuments Required from Seller
- Additional Doc 1 (Requested in ATC) *In case any bidder is seeking exemption from Experience / Turnover Criteria
- the supporting documents to prove his eligibility for exemption must be uploaded for evaluation by the buyer
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Frequently Asked Questions
The eligibility requirements include being a registered entity with the capability to deliver creative agency services. Bidders must demonstrate a solid experience in similar projects and provide evidence of having a qualified team. Past performance and proven track records in the field of creative services are crucial for qualifying.
Bidders are required to showcase their capability for technical specifications that include presenting a creative portfolio of past works, detailed approach to quality assurance, and adherence to industry advertising standards. Demonstrating a robust understanding of creative principles and effective campaign execution is vital for winning this tender.
The financial requirements entail proof of financial stability and the submission of an earnest money deposit (EMD) as stipulated. Bidders must ensure they provide adequate financial documentation to highlight their capacity to undertake the contract and manage associated costs efficiently.
The submission methods require that all documents be provided in the specified formats outlined in the tender documentation. It’s crucial to adhere to all submission methods and ensure that key timelines are respected to facilitate a smooth evaluation and selection process.
MSEs are afforded opportunities through specific special provisions that may include eased evaluation criteria and potential financial incentives designed to foster participation. The tender encourages local entrepreneurs and aligns with supportive government initiatives aimed at promoting indigenous businesses in the creative sector.
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