Tender Title: Hiring of Creative Agency

Reference Number: GEM/2025/B/6153393
Issuing Authority: Department for Promotion of Industry & Internal Trade, Ministry of Commerce and Industry

The Hiring of Creative Agency tender aims to engage a qualified creative agency to execute detailed scopes of work (SoW) as outlined by the issuing authority. This is a critical initiative designed to enhance promotional activities and marketing strategies within government sectors, ultimately fostering improved public engagement.

Scope of Work and Objectives

The primary objective of this tender is to hire a creative agency that will be responsible for developing and implementing effective marketing communications and branding strategies. The appointed agency will be expected to deliver creative solutions that align with the vision of the Department for Promotion of Industry & Internal Trade.

The scope of work will include, but will not be limited to:

• Concept development for promotional campaigns.
• Design and production of marketing materials, including digital content and print collateral.
• Strategic planning and execution of promotional events.
• Social media management and online engagement strategies.
• Monitoring and evaluation of the effectiveness of marketing campaigns.

Eligibility Criteria

To qualify for participation in this tender, agencies must meet the following eligibility criteria:

• The agency must be a registered entity with a valid business license.
• Experience in executing similar contracts or projects within government or large-scale commercial sectors.
• Proven track record of employing creative strategies that have yielded measurable results.

Technical Requirements

Agencies are required to demonstrate their expertise and capabilities in the following areas:

• Strong understanding of marketing principles and creative strategies.
• Ability to produce high-quality designs and materials within set deadlines.
• Access to appropriate software and technology for content creation and branding.
• Team composition that includes experienced designers, copywriters, and strategic planners.

Financial Requirements

Vendors must provide comprehensive financial documentation, which may include:

• Financial statements detailing the agency's stability and viability.
• Evidence of previous successful projects and their financial specifics.

Document Submission Details

All submissions must be submitted electronically in compliance with specified guidelines. Agencies should ensure that all documents are intact and formatted appropriately for review.

Special Provisions

Micro, Small, and Medium Enterprises (MSEs) are encouraged to participate in this tender process. Special consideration may be given to start-ups, ensuring equal opportunity for emerging businesses.

Evaluation Process

The evaluation of proposals will be based on a systematic assessment which includes:

• Compliance with technical requirements.
• Creativity and originality in concepts proposed.
• Financial viability and cost-effectiveness of the submitted bids.
• Historical performance and client feedback.

Delivery Locations

The appointed agency will primarily deliver services and products within various governmental departments under the jurisdiction of the Department for Promotion of Industry & Internal Trade.

Contact Information

While specific contact information has not been disclosed, interested parties are encouraged to verify the details through official channels.