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iconic enterprises Tender Performance & Track Record

iconic enterprises

Tender Performance & Track Record

Company Overview

Summary
ICONIC ENTERPRISES: Business Analysis and Strategic Recommendations This comprehensive business analysis report provides insights into the performance of ICONIC ENTERPRISES in the government tender landscape. With a 27.6% win rate and 102 L1 bids, ICONIC ENTERPRISES has demonstrated a strong presence in Indian government procurement. This analysis covers financial performance, competitive positioning, SWOT analysis, and strategic recommendations to optimize future growth and success.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs

Tender Performance

Data for 01 April 2024 to 17 June 2025

Live Data

Total Bids / Contract Value

Bids113
Value₹1.73Cr

Qualified Bids / Q Rate

Bids95
Q Rate84.1%

Total Wins / Win Value

Win35
Value₹51.54L

Wins Rate / Q-W Rate

Rate31.0%
Q-W Rate36.8%

Detailed Performance Analysis

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Tender Performance by Ministries

4 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

35.0% win rate
100
₹1.45 Cr
90
35
₹51.54 Lakh

Ministry of Defence

Bids
100
₹1.45 Cr
Qualified
90
Wins
35
₹51.54 Lakh
35.0% win rate

Ministry of Power

0.0% win rate
5
₹5.97 Lakh
5
0
₹0

Ministry of Power

Bids
5
₹5.97 Lakh
Qualified
5
Wins
0
₹0
0.0% win rate

Ministry of Housing & Urban Affairs (MoHUA)

0.0% win rate
1
₹2.08 Lakh
0
0
₹0

Ministry of Housing & Urban Affairs (MoHUA)

Bids
1
₹2.08 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Railways

0.0% win rate
1
₹2.75 Lakh
0
0
₹0

Ministry of Railways

Bids
1
₹2.75 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 113 bids — SRI LAKSHMI DEVI SUPPLIERS appeared in 32 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

ICONIC ENTERPRISES

Your Company
31.0% win rate
113
₹1.73 Cr
95
84.1%
35
₹51.54 Lakh

ICONIC ENTERPRISES

Your Company
Total Bids
113
₹1.73 Cr
Qualified
95
84.1%
Wins
35
₹51.54 Lakh
31.0% win rate
SRI LAKSHMI DEVI SUPPLIERS
25.0% win rate
32
₹65.66 Lakh
32
100.0%
8
₹16.22 Lakh
SRI LAKSHMI DEVI SUPPLIERS
Total Bids
32
₹65.66 Lakh
Qualified
32
100.0%
Wins
8
₹16.22 Lakh
25.0% win rate
HISTORIC SALES
32.0% win rate
25
₹22.76 Lakh
23
92.0%
8
₹7.95 Lakh
HISTORIC SALES
Total Bids
25
₹22.76 Lakh
Qualified
23
92.0%
Wins
8
₹7.95 Lakh
32.0% win rate
SRI SARADA ENTERPRISES
19.2% win rate
26
₹51.20 Lakh
25
96.2%
5
₹6.80 Lakh
SRI SARADA ENTERPRISES
Total Bids
26
₹51.20 Lakh
Qualified
25
96.2%
Wins
5
₹6.80 Lakh
19.2% win rate
DEVA ENTERPRISES
25.9% win rate
27
₹20.10 Lakh
26
96.3%
7
₹5.21 Lakh
DEVA ENTERPRISES
Total Bids
27
₹20.10 Lakh
Qualified
26
96.3%
Wins
7
₹5.21 Lakh
25.9% win rate
JAGDAMBAY STATIONERS
22.2% win rate
18
₹15.83 Lakh
14
77.8%
4
₹3.18 Lakh
JAGDAMBAY STATIONERS
Total Bids
18
₹15.83 Lakh
Qualified
14
77.8%
Wins
4
₹3.18 Lakh
22.2% win rate
SATYAM SALES CORP.
14.8% win rate
27
₹27.46 Lakh
24
88.9%
4
₹2.98 Lakh
SATYAM SALES CORP.
Total Bids
27
₹27.46 Lakh
Qualified
24
88.9%
Wins
4
₹2.98 Lakh
14.8% win rate
UNICON ENTERPRISES
16.7% win rate
6
₹15.93 Lakh
5
83.3%
1
₹2.64 Lakh
UNICON ENTERPRISES
Total Bids
6
₹15.93 Lakh
Qualified
5
83.3%
Wins
1
₹2.64 Lakh
16.7% win rate
SHIVAAN TRADERS
0.0% win rate
19
₹18.40 Lakh
12
63.2%
0
₹0
SHIVAAN TRADERS
Total Bids
19
₹18.40 Lakh
Qualified
12
63.2%
Wins
0
₹0
0.0% win rate
SHREE NEELA MEGHA SHYAMA ENTERPRISES
0.0% win rate
8
₹16.66 Lakh
8
100.0%
0
₹0
SHREE NEELA MEGHA SHYAMA ENTERPRISES
Total Bids
8
₹16.66 Lakh
Qualified
8
100.0%
Wins
0
₹0
0.0% win rate
NEAL ENTERPRISES
0.0% win rate
5
₹7.63 Lakh
4
80.0%
0
₹0
NEAL ENTERPRISES
Total Bids
5
₹7.63 Lakh
Qualified
4
80.0%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

369

Qualified: 331
Q Rate: 89.7%

Contract Value

₹4.49 Cr

Avg. Bid: ₹1.16 Lakh
Avg. EMD: ₹0

L1 Bids

102

Win Rate: 27.6%
Q to W Ratio: 30.8%

Recent Win Rate

31.6%

Change: +3.4%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

ICONIC ENTERPRISES: Business Analysis and Strategic Recommendations

This comprehensive business analysis report provides insights into the performance of ICONIC ENTERPRISES in the government tender landscape. With a 27.6% win rate and 102 L1 bids, ICONIC ENTERPRISES has demonstrated a strong presence in Indian government procurement. This analysis covers financial performance, competitive positioning, SWOT analysis, and strategic recommendations to optimize future growth and success.

Executive Summary

ICONIC ENTERPRISES has demonstrated a solid track record in securing government contracts, particularly within the defense sector. Key highlights include:

  • Win Rate: A consistent win rate of 27.6% across 369 bids, indicating effective bidding strategies.
  • L1 Bids: Securing 102 L1 positions, highlighting competitive pricing and strategic bid placement.
  • Financial Growth: Successfully converted bid value to won contracts, securing valuable public sector projects.
  • Regional Specialization: Established a strong regional presence in Punjab, Himachal Pradesh, and Jammu & Kashmir government tenders, indicating geographic specialization.

This report provides a detailed assessment of ICONIC ENTERPRISES's strengths, weaknesses, opportunities, and threats, along with strategic recommendations to enhance their market position and financial performance.