india marketing
Tender Performance & Track Record
Company Overview
Tender Performance
Data for 01 April 2024 to 17 June 2025
Total Bids / Contract Value
Qualified Bids / Q Rate
Total Wins / Win Value
Wins Rate / Q-W Rate
Detailed Performance Analysis
Tender Performance by Ministries
Name
Top Bid Competitors
Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 28 bids — NETCOM EXPERT SOLUTIONS PRIVATE LIMITED appeared in 4 of them.
INDIA MARKETING
INDIA MARKETING
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Historical Performance
7-year trend analysis (2018-2025)
Company Overview (1 Apr 2018-31 Mar 2025))
Total Bids
270
Contract Value
₹20.82 Cr
L1 Bids
102
Recent Win Rate
21.7%
Performance Analytics
India Marketing: Government Tender Performance Analysis
India Marketing demonstrates a strong presence in the Indian government tender landscape, with a portfolio of 270 government tender participations. This detailed analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Executive Summary
India Marketing exhibits a solid track record in government procurement, marked by a 37.8% win rate across 270 tender participations. The company has secured 102 L1 positions, demonstrating a competitive pricing strategy. While financial performance shows fluctuations, their technical qualification rate stands at 82.6%, indicating strong compliance capabilities. Key challenges include declining win rates and competitive pressure, but opportunities exist in underserved bid ranges and ministry-specific strategies. The overall financial health is rated as 'Satisfactory' with a score of 60.1/100.
Financial Performance
Government Contract Value
India Marketing has bid on contracts with a total value of ₹20,82,44,330.0, successfully securing ₹20,82,44,330.0 in government contract value. This indicates a 100.0% conversion rate of bid value to won contracts, reflecting their effectiveness in securing targeted public sector projects.
- Total Contract Value: ₹20,82,44,330.0