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vr marketing Tender Performance & Track Record

vr marketing

Tender Performance & Track Record

Company Overview

Summary
VR MARKETING: Government Tender Performance Analysis VR MARKETING has demonstrated a strategic presence in India's public procurement sector with a substantial portfolio of 508 government tender participations. This business analysis provides detailed insights into their bidding performance, tender success patterns, and competitive positioning within the government contracts landscape.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs

Tender Performance

Data for 01 April 2024 to 16 June 2025

Live Data

Total Bids / Contract Value

Bids208
Value₹2.30Cr

Qualified Bids / Q Rate

Bids198
Q Rate95.2%

Total Wins / Win Value

Win76
Value₹67.45L

Wins Rate / Q-W Rate

Rate36.5%
Q-W Rate38.4%

Detailed Performance Analysis

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Tender Performance by Ministries

1 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

36.5% win rate
208
₹2.30 Cr
198
76
₹67.45 Lakh

Ministry of Defence

Bids
208
₹2.30 Cr
Qualified
198
Wins
76
₹67.45 Lakh
36.5% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 208 bids — SAMRIDDHI ENTERPRISES appeared in 191 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

VR MARKETING

Your Company
36.5% win rate
208
₹2.30 Cr
198
95.2%
76
₹67.45 Lakh

VR MARKETING

Your Company
Total Bids
208
₹2.30 Cr
Qualified
198
95.2%
Wins
76
₹67.45 Lakh
36.5% win rate
SAMRIDDHI ENTERPRISES
34.0% win rate
191
₹2.17 Cr
188
98.4%
65
₹67.04 Lakh
SAMRIDDHI ENTERPRISES
Total Bids
191
₹2.17 Cr
Qualified
188
98.4%
Wins
65
₹67.04 Lakh
34.0% win rate
KAVYA TRADERS
20.4% win rate
186
₹1.27 Cr
178
95.7%
38
₹14.84 Lakh
KAVYA TRADERS
Total Bids
186
₹1.27 Cr
Qualified
178
95.7%
Wins
38
₹14.84 Lakh
20.4% win rate
NAWAL KUMAR AGARWAL
9.1% win rate
11
₹42.06 Lakh
11
100.0%
1
₹8.40 Lakh
NAWAL KUMAR AGARWAL
Total Bids
11
₹42.06 Lakh
Qualified
11
100.0%
Wins
1
₹8.40 Lakh
9.1% win rate
UNIVERSAL TRADING CORPORATION
66.7% win rate
9
₹10.27 Lakh
9
100.0%
6
₹6.98 Lakh
UNIVERSAL TRADING CORPORATION
Total Bids
9
₹10.27 Lakh
Qualified
9
100.0%
Wins
6
₹6.98 Lakh
66.7% win rate
ISHAN TRADING COMPANY
20.0% win rate
15
₹19.90 Lakh
15
100.0%
3
₹1.49 Lakh
ISHAN TRADING COMPANY
Total Bids
15
₹19.90 Lakh
Qualified
15
100.0%
Wins
3
₹1.49 Lakh
20.0% win rate
NAVKAR INFOMEDIA
16.7% win rate
6
₹3.38 Lakh
0
0.0%
1
₹71K
NAVKAR INFOMEDIA
Total Bids
6
₹3.38 Lakh
Qualified
0
0.0%
Wins
1
₹71K
16.7% win rate
SINGHAL & CO.
12.5% win rate
8
₹36.42 Lakh
8
100.0%
1
₹71K
SINGHAL & CO.
Total Bids
8
₹36.42 Lakh
Qualified
8
100.0%
Wins
1
₹71K
12.5% win rate
SATYANARAYAN TRADERS
7.1% win rate
14
₹45.44 Lakh
14
100.0%
1
₹62K
SATYANARAYAN TRADERS
Total Bids
14
₹45.44 Lakh
Qualified
14
100.0%
Wins
1
₹62K
7.1% win rate
M/S MAKMONI ENTERPRISES
0.0% win rate
6
₹1.67 Lakh
1
16.7%
0
₹0
M/S MAKMONI ENTERPRISES
Total Bids
6
₹1.67 Lakh
Qualified
1
16.7%
Wins
0
₹0
0.0% win rate
S K & COMPANY
0.0% win rate
6
₹2.24 Lakh
0
0.0%
0
₹0
S K & COMPANY
Total Bids
6
₹2.24 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

508

Qualified: 468
Q Rate: 92.1%

Contract Value

₹7.83 Cr

Avg. Bid: ₹82K
Avg. EMD: ₹24K

L1 Bids

138

Win Rate: 27.2%
Q to W Ratio: 29.5%

Recent Win Rate

36.5%

Change: +10.2%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

VR MARKETING: Government Tender Performance Analysis

VR MARKETING has demonstrated a strategic presence in India's public procurement sector with a substantial portfolio of 508 government tender participations. This business analysis provides detailed insights into their bidding performance, tender success patterns, and competitive positioning within the government contracts landscape.

Executive Summary

VR MARKETING showcases a solid track record in government procurement, securing 138 L1 positions with a win rate of 27.2%. The company's financial engagement includes bidding on contracts worth ₹7,83,00,905.0, demonstrating a significant commitment to the government tender ecosystem. Despite a recent win rate of 36.5% in the latest financial period, VR MARKETING's overall financial health is rated as 'Concerning' with a score of 43.3/100, indicating areas for improvement. Their core strengths lie in efficient bid processes and technical qualification, while challenges include underperformance in specific bid ranges and managing contract value growth.

Proven L1 Bid Success: 138 Contract Wins

VR MARKETING has successfully achieved 138 L1 positions in government tenders, indicating a competitive bid strategy and effective pricing. With a 27.2% win ratio across all participations, they have established a reliable track record in government procurement. Notably, they have no L2 or L3 rankings, showing consistency in their competitive bidding.

Financial Performance

VR MARKETING Financial Performance Overview