Tender Title: Custom Bid for Services - Engagement of Advertising Agency for HOCL
Tender Reference Number: 10cf51a57
Issuing Authority/Department: Ministry of Chemicals and Fertilizers, Department of Chemicals and Petrochemicals
Scope of Work and Objectives
The purpose of this tender is to engage a proficient advertising agency that can provide comprehensive advertising and promotional services for HOCL. The selected agency will be responsible for developing effective marketing strategies, creating advertisements, and implementing interactive campaigns to promote HOCL’s products and services. The agency’s objectives will align with the overall goal of enhancing HOCL’s visibility in the market.
Eligibility Criteria
Eligible bidders must be recognized entities that possess relevant industry experience in advertising and marketing. The agency must demonstrate a proven track record of successful projects and possess a team of qualified professionals.
Technical Requirements
Bidders need to provide documentation that validates their technical capabilities. This includes examples of previous campaigns, profiles of key team members, and methodologies employed for project execution. The agency must also outline their strategies for digital marketing, media planning, and audience engagement.
Financial Requirements
Bidders should submit appropriate financial statements that reflect their operational stability. This includes balance sheets and profit/loss statements for the past three fiscal years. Furthermore, bidders need to provide a clear pricing structure for the proposed services, ensuring transparency in cost breakdowns.
Document Submission Details
All proposals must be submitted electronically through the designated e-procurement platform. The submission should include all required documentation, including project proposals, financial statements, and proof of eligibility. Bidders should ensure that documents are submitted in PDF format as required by the submission guidelines.
Special Provisions
Consideration will be given to Micro, Small, and Medium Enterprises (MSEs) along with any startups. Preferential measures may apply to promote participation from these sectors, encouraging innovation and local industry support.
Evaluation Process
The evaluation of bids will be conducted based on a systematic framework that encompasses technical capabilities, financial viability, and past performance. Bids will be assessed for their creativity, strategic alignment with HOCL’s goals, and value for money.
Delivery Locations
The advertising campaigns and services shall be delivered nationwide, supporting HOCL’s operational and promotional requirements across various regions.
Contact Information
For any queries regarding this tender, please reach out through the designated communication channels as specified in the tender document.
General Information
Financial Information
Evaluation and Technical Information
Tender Documents
7 DocumentsDocuments Required from Seller
- Experience Criteria
- Bidder Turnover
- Certificate (Requested in ATC)
- Additional Doc 1 (Requested in ATC)
- Additional Doc 2 (Requested in ATC) *In case any bidder is seeking exemption from Experience / Turnover Criteria
- the supporting documents to prove his eligibility for exemption must be uploaded for evaluation by the buyer
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Frequently Asked Questions
The eligibility requirements for this tender necessitate that bidders are registered entities with proven experience in the advertising industry. Bidders must demonstrate successful completion of similar projects, showcasing their capability to handle the demands of the advertising campaign for HOCL. Additionally, bidders should possess qualified personnel equipped with relevant skills and knowledge to implement effective marketing strategies.
Bidders must provide clear documentation that confirms they meet the technical specifications outlined in the tender. This includes past successful campaigns, profiles of team members, and detailed methodologies. The agency should exhibit capability in digital marketing, media planning, and measuring campaign effectiveness in order to qualify for the tender.
Bidders must submit their proposals through the designated e-procurement platform by uploading all necessary documents electronically. It’s crucial to follow the specified submission format, which requires that all documents are submitted in PDF format. Make sure to include project proposals, financial statements, and proof of eligibility for consideration.
Yes, bidders must adhere to specific compliance requirements that include demonstrating sound business practices, as well as quality and performance standards in their proposed projects. Agencies will be evaluated not just on their creative approach but also on how they comply with industry regulations and HOCL’s organizational standards.
MSEs participating in this tender may benefit from preferential treatment during the selection process. This may include relaxed eligibility criteria or other incentives designed to encourage their participation and support local entrepreneurship. Provisions favoring startup initiatives will also be in place, aligning with government policies aimed at fostering innovation in the industry.
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