Tender Title: Hiring of Creative Agency
Tender Reference Number: GEM/2025/B/6167966
Issuing Authority/Department: Sports Youth and Cultural Activities Department, Gujarat

The Hiring of Creative Agency tender seeks to engage a qualified creative agency to enhance and execute innovative promotional strategies for initiatives under the Sports Youth and Cultural Activities Department in Gujarat. This is a significant opportunity for agencies specializing in creative and digital media to participate in the Wisconsin Youth Development strategy by providing comprehensive marketing and promotional services.

Scope of Work and Objectives

The primary objectives of this tender include:

• Designing and implementing creative campaigns that resonate with the target demographic.
• Producing high-quality audiovisual content, including videos, graphics, and print materials.
• Developing digital marketing strategies that leverage social media platforms.
• Engaging with local communities to promote sports and cultural activities.
• Analyzing campaign performance and providing reports to gauge effectiveness.

Eligibility Criteria

To qualify for participation in this tender, prospective bidders must meet the following eligibility requirements:

• Firms must be legally registered entities.
• A proven track record in providing similar services in the last three years.
• Must possess the necessary licenses and permits as per the applicable laws.

Technical Requirements

Bidders must demonstrate their expertise in the following areas:

• Proficiency in digital marketing, including SEO, SEM, and social media marketing.
• Capability to produce creative content in various formats (video, print, digital).
• Ability to manage and execute comprehensive marketing campaigns with measurable KPIs.

Financial Requirements

Bidders are required to provide:

• A detailed financial proposal including costs for services rendered.
• Evidence of financial stability through recent bank statements or financial audits.
• Compliance with applicable tax laws, including submission of tax clearance certificates.

Document Submission Details

All bids must be submitted in a sealed envelope, clearly stating the tender reference number. The following documents need to be included:

• Technical proposal detailing the approach to the scope of work.
• Financial proposal with itemized costs.
• Any required certificates or registrations as evidence of eligibility.

Special Provisions

The department encourages participation from Micro, Small, and Medium Enterprises (MSEs) and Startups by offering certain benefits, which may include financial incentives or relaxed technical requirements.

Evaluation Process

Bids will be assessed based on:

• Technical capability (60% weightage).
• Financial proposal (40% weightage).
• Evidence of past performance and experience.

Delivery Locations

Successful agencies will provide services primarily within the state of Gujarat, with the potential for regional outreach depending on project requirements.

Contact Information

For any queries related to this tender, please direct your questions to the official communication channels provided by the Sports Youth and Cultural Activities Department.