alpha marketing
Tender Performance & Track Record
Company Overview
Tender Performance
Data for 01 April 2024 to 17 June 2025
Total Bids / Contract Value
Qualified Bids / Q Rate
Total Wins / Win Value
Wins Rate / Q-W Rate
Detailed Performance Analysis
Tender Performance by Ministries
Name
Top Bid Competitors
Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 35 bids — AR TRADERS appeared in 9 of them.
ALPHA MARKETING
ALPHA MARKETING
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Historical Performance
7-year trend analysis (2018-2025)
Company Overview (1 Apr 2018-31 Mar 2025))
Total Bids
304
Contract Value
₹11.61 Cr
L1 Bids
52
Recent Win Rate
15.8%
Performance Analytics
Alpha Marketing Government Tender Profile
With a substantial portfolio of 304 government tender participations, Alpha Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Proven L1 Bid Success with 52 Contract Wins
Alpha Marketing has successfully secured 52 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 17.1% across 304 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.
Financial Performance in Government Tenders
Alpha Marketing has bid on contracts with a total value of ₹,11,61,14,629.0, successfully securing ₹,11,61,14,629.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.
Specialized Government Procurement Focus
Their tender history includes significant engagement with Department Of Military Affairs, Department Of Health And Family Welfare, Department Of Defence, where they have demonstrated specific procurement expertise.