klakshya marketing private limited
Tender Performance & Track Record
Company Overview
Tender Performance
Data for 01 April 2024 to 17 June 2025
Total Bids / Contract Value
Qualified Bids / Q Rate
Total Wins / Win Value
Wins Rate / Q-W Rate
Detailed Performance Analysis
Tender Performance by Ministries
Name
Top Bid Competitors
Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 11 bids — RAJ LAGHU UDHYOG appeared in 6 of them.
KLAKSHYA MARKETING PRIVATE LIMITED
KLAKSHYA MARKETING PRIVATE LIMITED
Financial Details
Registered Office
148, FIRST FLOOR, F.I.E., PATPARGANJ INDUSTRIAL AREA, PATPARGANJNA-DELHI-Delhi-110092-India
Industry Classification
Business Services
Company Type
Market Information
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Historical Performance
7-year trend analysis (2018-2025)
Company Overview (1 Apr 2018-31 Mar 2025))
Total Bids
190
Contract Value
₹28.41 Cr
L1 Bids
24
Recent Win Rate
9.1%
Performance Analytics
Klakshya Marketing: Government Tender Performance Analysis
Klakshya Marketing Private Limited has demonstrated a significant presence in India's government procurement sector, participating in 190 government tenders. This comprehensive business analysis report examines their bidding effectiveness, competitive positioning, and financial performance, providing key insights for strategic decision-making.
Executive Summary
Klakshya Marketing's performance in government tenders reveals a mixed landscape. While they have secured 24 L1 bids, demonstrating pricing competitiveness, their overall win rate stands at 12.6%. The company has successfully converted bids into contracts worth ₹28.4 Crores, showcasing their ability to secure valuable public sector projects. However, a recent decline in win rates and a 'Critical' financial health score (32.8/100) suggest areas needing improvement.
This report delves into Klakshya Marketing's financial performance, competitive landscape, and internal capabilities through a SWOT analysis, culminating in strategic recommendations to enhance their market position and improve procurement outcomes. This industry sector business analysis aims to provide actionable insights for sustained growth.
1. Financial Performance of Klakshya Marketing
This section analyzes Klakshya Marketing's financial metrics related to government tenders, including contract values, bid amounts, and Earnest Money Deposit (EMD) trends. Understanding these financial dynamics is crucial for evaluating their economic viability and strategic financial management.