Hiring of Social Media Agency - COAL INDIA LIMITED

Hiring of Social Media Agency - Content response and content moderation, Campaign Management, Respo

Service
Qty:NaN
EMD: ₹3.2 Lakh
EST Bid: ₹2.6 Crore

Tender Timeline

Tender Issue
June 14, 2025 at 10:59 AM

Tender Description

Tender Title: Hiring of Social Media Agency

Tender Reference Number: 100b6061a
Issuing Authority: Ministry of Coal, COAL INDIA LIMITED

The Hiring of Social Media Agency tender aims to procure the services of a professional social media agency specializing in content response, content moderation, campaign management, and related support functions. The successful agency will be responsible for enhancing the digital presence of COAL INDIA LIMITED across various social media platforms, including Facebook, Twitter, Instagram, WhatsApp, and YouTube.

Scope of Work and Objectives

The objective of this tender is to engage a social media agency that can provide a comprehensive range of services, including but not limited to:

  • Content creation and curation in Hindi, English, and Odiya
  • Effective content response and moderation
  • Management of social media campaigns
  • Helpdesk support and response management
  • Basic reporting and analytics

General Information

Item Category
Hiring of Social Media Agency - Content response and content moderation, Campaign Management, Response management/Helpdesk support, Basic reporting and analytics, Content creation; Hindi, English, Odiya; Facebook, Twitter, Instagram, WhatsApp, YouTub..
Ministry Name
Department Name

Financial Information

Estimated Bid Value
₹2,59,59,528.00
EMD Amount
₹3,24,500.00
Bid Offer Validity
120 (Days)
Arbitration Clause
No
Mediation Clause
No

Evaluation and Technical Information

Evaluation Method
Total value wise evaluation
Inspection Required
No
Technical Clarifications Time
7 Days

Tender Documents

8 Documents
GeM-Bidding-7965529.pdfMain Document
Other DocumentsOTHER
Scope Of Work DocumentSCOPE_OF_WORK SOW
Payment Terms & ConditionPAYMENT PAYMENT
Buyer uploaded ATC documentATC ATC
Other DocumentsOTHER APPENDIX
Other DocumentsOTHER APPENDIX
GEM General Terms and Conditions DocumentGEM_GENERAL_TERMS_AND_CONDITIONS

Documents Required from Seller

  • Experience Criteria
  • Certificate (Requested in ATC)
  • Additional Doc 1 (Requested in ATC)
  • Additional Doc 2 (Requested in ATC) *In case any bidder is seeking exemption from Experience / Turnover Criteria
  • the supporting documents to prove his eligibility for exemption must be uploaded for evaluation by the buyer

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Frequently Asked Questions

The eligibility requirements include being a registered legal entity, having proven experience in managing social media platforms, and a qualified team of professionals skilled in content creation and campaign management. Agencies must also have demonstrated capabilities in content moderation and engagement strategies.

Bidders must provide proof of their technical specifications, including examples of previous work in content moderation, campaign management experience, and the ability to create engaging content across multiple languages. A detailed outline of the tools and strategies for managing social media should also be presented.

The Earnest Money Deposit (EMD) requirements will be outlined in the tender documents. Bidders are generally required to submit an EMD along with their bid submissions, which serves as a security guarantee for the process. Specific amounts and conditions will be provided in the official guidelines.

The evaluation and selection process for the Hiring of Social Media Agency will consider both technical and financial aspects of the bids. Agencies will be assessed based on their previous experience, the quality of the proposal, and cost-effectiveness, ensuring that the selected agency aligns with COAL INDIA LIMITED’s objectives.

Yes, there are special provisions designed to support Micro, Small, and Medium Enterprises (MSEs) and startups. These incentives may include simplified processes, potential preferences during evaluation, and additional support mechanisms outlined in the tender documentation.

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