Hiring of Social Media Agency - Content Creation, Content Response, and Content Moderation, Campaign Management
Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign
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Tender Title: Hiring of Social Media Agency - Content Creation, Content Response, and Content Moderation, Campaign Management
Tender Reference Number: 7552584e
Issuing Authority: Ministry of Culture
The Ministry of Culture is inviting bids for the Hiring of Social Media Agency to enhance the ministry's online presence through strategic content creation, effective content response, and proactive content moderation. This initiative aims to engage audiences across various platforms, including Facebook, Twitter, Instagram, WhatsApp, and YouTube. The selected agency will manage campaign operations, respond to queries, and provide basic reporting and analytics services while focusing on content in both Hindi and English.
Scope of Work and Objectives
The chosen social media agency will be responsible for the following key components:
- Content Creation: Develop engaging and relevant content tailored for various social media platforms.
- Content Response: Manage responses to comments and messages, ensuring timely engagement with users.
- Content Moderation: Monitor interactions to maintain community standards and address potential issues.
- Campaign Management: Design and execute social media campaigns aimed at fostering engagement and reaching target audiences.
- Basic Reporting and Analytics: Provide frequent reports detailing performance metrics and insights on user engagement.
Eligibility Criteria
To participate in this tender, bidders must meet the following eligibility requirements:
- Be a registered entity with a valid operating license.
- Demonstrate prior experience in managing social media accounts for recognized brands or government entities.
- Have a team experienced in social media strategy and execution.
Technical Requirements
Bidders must provide details of their technical capabilities including:
- Expertise in marketing on multiple social media platforms.
- Proven track record of successful campaigns.
- Ability to analyze data and deliver actionable insights.
Financial Requirements
Bidders are required to submit financial statements for the past two years, showcasing their stability and capability in managing projects of this scale.
Document Submission Details
Interested bidders must submit their proposals and all required documents through the official bidding platform. All submissions must adhere to specified guidelines outlined in the tender documentation.
Special Provisions
The Ministry encourages bids from Micro, Small, and Medium Enterprises (MSEs) and offers special provisions to support startups, fostering inclusive participation.
Evaluation Process
Bids will be evaluated based on the following criteria:
- Experience and expertise in social media management.
- Quality and creativity of proposed content strategies.
- Demonstrated success in previous campaigns and client testimonials.
Delivery Locations
The services under this tender will primarily focus on creating content for the Ministry of Culture's digital platforms, requiring bidders to ensure their strategies are adaptable to various target audiences on a national level.
Contact Information
For additional inquiries regarding this tender, all interested parties are encouraged to contact the Ministry of Culture through the contact details provided within the official tender document. Please ensure all inquiries are received through provided channels to ensure prompt assistance.
General Information
Financial Information
Evaluation and Technical Information
Tender Documents
10 DocumentsDocuments Required from Seller
- Experience Criteria
- Bidder Turnover
- Certificate (Requested in ATC)
- Additional Doc 1 (Requested in ATC)
- Additional Doc 2 (Requested in ATC) *In case any bidder is seeking exemption from Experience / Turnover Criteria
- the supporting documents to prove his eligibility for exemption must be uploaded for evaluation by the buyer
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Frequently Asked Questions
Bidders can register on the official tender submission platform. All documents must be provided in PDF or Word document formats to ensure clarity and accessibility. It’s essential to follow the submission guidelines outlined in the tender documentation for a successful registration process.
The evaluation criteria primarily focus on the agency’s experience in social media management, creativity in content proposals, and evidence of successful campaigns from previous clients. Agencies will be evaluated on their ability to meet the specific goals outlined in the tender and the overall quality of their submissions.
MSEs participating in the tender are eligible for special provisions designed to support their involvement. This includes relaxation of eligibility criteria and access to additional resources to assist in the bidding process. Furthermore, these provisions are designed to foster inclusivity and ensure diverse participation in government contracts.
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