Scope of Work and Objectives

Tender Title: Advertisement Service for Tender Notices
Reference Number: a64e0e04
Issuing Authority/Department: Department of Agricultural Research and Education (DARE), Ministry of Agriculture and Farmers Welfare

The Advertisement Service tender aims to solicit proposals from qualified vendors to provide comprehensive advertisement services for tender notices in various prominent newspapers. The selected contractor will be responsible for ensuring that these notices are displayed prominently within the specified publications, ensuring high visibility and compliance with government standards.

Scope of Work and Objectives

The primary objective of this tender is to engage a service provider capable of delivering advertising services for tender notices across multiple newspapers. The scope of work includes:

1. Placement of Advertisements: Ensuring that advertisements for tenders are placed in leading newspapers such as Anandabazar Patrika, Times of India, The Telegraph, Eisamay, and more, covering key regions including Kolkata.

2. Content Management: Collaborating with the DARE to develop and finalize advertisement content, ensuring the information meets regulatory requirements and is aligned with intended message outcomes.

3. Reporting: Providing comprehensive reports on advertisement placements and clippings for verification and accountability.

Eligibility Criteria

To qualify for this tender, bidders must fulfill the following eligibility requirements:

• Must be a registered entity with a valid GST/Service Tax Registration.
• Proven experience in executing similar advertisement services preferably within government or large-scale public sector projects.
• Availability of requisite personnel with relevant expertise in advertisement placements.

Technical Requirements

Bidders must address the following technical specifications:

• Capability to place advertisements in at least 5 major daily publications within the specified timeline.
• Provision for ensuring compliance with the relevant advertising standards as per regulatory norms.
• Quality control measures for advertisement placement and reporting.

Financial Requirements

Bidders are expected to present:

• Clear breakdown of costs associated with the advertisement placements.
• A financial proposal outlining all relevant charges including potential discounts.

Document Submission Details

Interested bidders must submit their proposals through the prescribed online portal, including:

• Company profile
• Financial details
• Samples of previous advertisement placements
• Any other relevant documents

Special Provisions

There are special provisions aimed at promoting Micro, Small, and Medium enterprises (MSEs) and startup businesses. Bidders falling under these categories are encouraged to apply and may receive benefits as outlined by the government.

Evaluation Process

The evaluation will be conducted based on the following criteria:

• Compliance with eligibility requirements.
• Technical proposals and demonstrated capability.
• Cost-effectiveness of the financial bid.

Responses will be assessed to ensure they meet all necessary specifications and standards before selection.

Delivery Locations

Advertisements must primarily target the Kolkata region, with placement strategies that ensure high visibility and outreach.

Contact Information

For inquiries regarding this tender, bidders are advised to refer to the official communication channels provided in the tender documentation.

Additional Information

Bidders should ensure they provide complete documentation and adhere strictly to the stated guidelines to avoid rejection of proposals. Collaboration with the DARE is expected to maintain transparency and ensure advertisement objectives are met effectively.