Department of Higher Education Tender by Indian Institute Of Management (iim) (31dad2002)

Tender Title: Hiring of Social Media Agency
Tender Reference Number: 31dad2002
Issuing Authority: Department of Higher Education, Ministry of Education

The Hiring of Social Media Agency tender aims to engage a specialized agency responsible for comprehensive content creation, response management, content moderation, and campaign management across various digital platforms. The main objectives of this tender include enhancing the digital presence of educational initiatives, promoting engagement with online audiences, and effectively managing community interactions on social media channels.

Scope of Work and Objectives

The selected social media agency will be tasked with the following duties:

• Content Creation: Developing creative and informative content tailored to various social media platforms aligned with educational programs.
• Content Response and Moderation: Engaging with audience queries, moderating discussions, and managing the overall online community effectively.
• Campaign Management: Executing targeted campaigns to boost visibility and encourage interaction, thereby heightening public interest in educational initiatives.
• Basic Reporting and Analytics: Providing insights through analytical reports to gauge effectiveness and reach of social media activities.
• Training and Capacity Building: Conducting training workshops for internal staff to build their skills in managing social media content effectively.

Eligibility Criteria

Bidders must meet specific eligibility criteria, including:

• Being a registered legal entity with the capability to provide social media management services.
• Demonstrated experience in managing social media campaigns for government entities or similar large-scale projects.
• Possessing a qualified team with expertise in digital marketing and content strategy.

Technical Requirements

Bidders must meet the following technical requirements:

• Proficiency in creating engaging multimedia content across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Capacity to implement and monitor analytics tools to measure campaign success.
• Availability of a dedicated support team for prompt response management.

Financial Requirements

Bidders should possess sound financial stability to support the proposed services and should submit comprehensive financial documentation, including past project budgets and expenditure records.

Document Submission Details

Bids must be submitted electronically through the designated portal. All required forms must be accurately completed, along with supporting documents detailing past projects, financial status, and compliance with eligibility requirements.

Special Provisions

This tender encourages applications from Micro, Small, and Medium Enterprises (MSEs) and start-ups by offering preferential benefits in evaluating submissions.

Evaluation Process

Proposals will be evaluated based on criteria such as technical capability, past experience, proposed approach, and financial viability. An integrated evaluation approach will ensure that submissions are assessed fairly and thoroughly.

Delivery Locations

Services will primarily be rendered on a remote basis but may require on-site training sessions at locations specified by the Department of Higher Education.

Contact Information

For detailed inquiries and any clarifications regarding this tender, please refer to the official contact points listed in the tender announcement. Avoid submitting requests through unofficial channels to ensure accurate responses.