Tender Title: Hiring of Creative Agency

Reference Number: GEM/2025/B/5982664
Issuing Authority: Rural Electrification Corporation Limited
Department: Ministry of Power

This tender outlines the requirement for hiring a Creative Agency to deliver comprehensive creative production works. The primary objective is to enhance communications through effective public relations (PR) strategies, social media management, content creation, and campaign management for the Ministry of Power.

Scope of Work and Objectives

The selected agency will be required to engage in various creative production works as specified in the bid document. The responsibilities will include:

• Print Media: Development of promotional materials, brochures, and other print media content.
• Television: Creation of television ads and promotional videos.
• Digital Media: Management of social media accounts and generation of compelling content to engage a wide audience. This includes content response and moderation.
• Campaign Management: Planning and execution of public communications campaigns, including monitoring their effectiveness through analytics.
• Training and Capacity Building: Imparting training to internal staff for enhancing their skillsets in effective communication and social media management.

The objective of this tender is to foster better public awareness of the initiatives undertaken by the Ministry of Power and to enhance overall community engagement.

Eligibility Criteria

Bidders are required to meet the following eligibility requirements:

• Must be a registered entity with the relevant authorities.
• Should have a portfolio demonstrating experience in similar projects.
• Must adhere to all local laws and regulations regarding advertising and media.

Technical Requirements

Bidders must possess:

• Proven expertise in creative production across multiple media platforms.
• Technical capabilities in design, video production, and media management.
• Experience in managing campaigns for governmental or large-scale organizations.

Financial Requirements

Bidders must demonstrate financial stability and provide evidence of their ability to fund the project. They should also equip their proposals with a competitive pricing strategy to ensure value for money.

Document Submission Details

All submissions must be completed as per the guidelines specified in the bid document. Interested bidders should compile their proposals detailing the technical capabilities, creative strategies, and financial quotes.

Special Provisions

This tender encourages participation from Micro, Small, and Medium Enterprises (MSEs) and startups, providing advantages such as:

• Relaxed eligibility criteria.
• Priority in the bid evaluation process.

Evaluation Process

The evaluation of proposals will follow a structured process focusing on:

• Technical merit and creativity of the proposed solutions.
• Experience and qualifications of the agency.
• Financial competitiveness.

The tenders will undergo a thorough review to ensure compliance with all requirements, with special attention given to innovative solutions.

Delivery Locations

Services are to be delivered at various locations as directed by the Ministry of Power, primarily concentrated within the jurisdiction of the Rural Electrification Corporation.

Contact Information

For further details or queries regarding this tender, bidders are advised to refer to the official contact points provided within the tender document.