Tender Title: Social Media Management Agency Services

Tender Reference Number: d08cd2e7
Issuing Authority: Indian Oil Corporation Limited (Under the Ministry of Petroleum and Natural Gas)

Indian Oil Corporation Limited is seeking qualified agencies to provide social media management services. The goal of this tender is to identify and engage a proficient agency that can enhance the online visibility and brand reputation of Indian Oil through effective social media strategies, content development, and community management.

Scope of Work and Objectives

The selected agency will be responsible for managing Indian Oil's social media platforms. Specific duties include:

• Crafting and implementing social media strategies aligned with Indian Oil’s objectives.
• Developing engaging content tailored for various platforms including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
• Monitoring and analyzing performance metrics, while adjusting strategies based on quantitative data.
• Engaging with the audience to generate positive discussions and manage any customer inquiries or issues.
• Collaborating with the Indian Oil marketing and communication teams to ensure content coherence and alignment with broader campaign goals.

Eligibility Criteria

To be eligible for this tender, agencies must:

• Be a registered legal entity with necessary licenses to operate in the field of digital marketing and social media management.
• Demonstrate proven experience in handling social media campaigns for brands within the energy sector or similar industries.
• Present a portfolio showcasing successful previous campaigns and a comprehensive list of clientele.

Technical Requirements

Agencies must possess:

• Expertise in social media platforms and analytics tools.
• A team consisting of social media managers, graphic designers, and content writers.
• A clear plan for crisis management and brand reputation management on social media.

Financial Requirements

Bidders are required to submit comprehensive financial proposals that include:

• Breakdown of fees for all services.
• Evidence of prior relevant contracts and financial capacity to undertake the project.

Document Submission Details

Agencies must submit their proposal and requisite documents online through the designated platform. Proposals must include:

• Technical proposal outlining the approach and methodologies.
• Financial proposal with detailed pricing.

Special Provisions

Provisions for Micro, Small, and Medium Enterprises (MSEs) may apply, encouraging participation from upcoming agencies with innovative solutions. All participants must comply with relevant laws and regulations, including those set under the 'Make in India' initiative.

Evaluation Process

Proposals will be subject to a stringent evaluation process based on:

• Quality of the proposal.
• Relevant experience and case studies.
• Pricing structure and overall cost-effectiveness.
• Innovation and creativity in proposed strategies.

Delivery Locations

The primary location for service delivery will be determined by Indian Oil Corporation Limited, ensuring adequate access to key stakeholders and target audiences.

Contact Information

For further information regarding the tender, potential bidders are advised to consult the tender documents available on the Indian Oil Corporation website. No phone numbers or emails have been provided for direct queries.