Tender Title: Hiring of Social Media Agency - Content Creation, Response and Moderation

Tender Reference Number: 2053faf3

Issuing Authority: Industries and Commerce Department Assam

The Industries and Commerce Department of Assam invites bids for the Hiring of a Social Media Agency to manage various aspects of online engagement, including content creation, content response, content moderation, campaign management, response management/helpdesk support, and basic reporting and analytics. This tender aims to enhance the department's digital presence and improve interaction with citizens through multiple social media channels such as Facebook, Twitter, Instagram in languages including English, Assamese, Bengali, and Bodo.

Scope of Work and Objectives

The selected agency will be responsible for the following tasks:

• Creating engaging and relevant content to promote initiatives and services of the department.
• Managing responses to feedback and inquiries from the public on various platforms.
• Moderating user interactions to maintain a positive online environment.
• Conducting regular campaign management to promote projects or events organized by the department.
• Delivering basic analytics and reporting on engagement and response metrics to inform future strategies.

Eligibility Criteria

Bidders must meet the following eligibility criteria:

1. Be a registered entity with valid licenses.
2. Demonstrate prior experience in managing social media campaigns for government or large organizations.
3. Possess a skilled team of content creators and digital engagement specialists.

Technical Requirements

Bidders are required to submit detailed technical proposals that outline their approach, methodologies, and frameworks for achieving the objectives stated in this tender. Proposals should include case studies or examples demonstrating relevant past work and success rates.

Financial Requirements

All bids must include a comprehensive financial proposal that outlines the cost structure for the services provided. This should detail costs associated with content creation, campaign management, and reporting services.

Document Submission Details

Interested bidders must submit their documents through the designated government procurement portal. All submissions should be in accordance with the guidelines provided. Late submissions may lead to disqualification.

Special Provisions

This tender may offer specific benefits for Micro, Small, and Medium Enterprises (MSEs), encouraging their participation in government contracts. Startups with innovative approaches to social media engagement may also find potential advantages in this procurement process.

Evaluation Process

The evaluation of submitted bids will be based on predetermined criteria, including the relevance of past experience, quality of technical proposals, and the financial viability of the bids. A combination of technical and financial scoring will determine the winning agency.

Delivery Locations

Services provided under this tender will primarily be directed towards the online platforms utilized by the Industries and Commerce Department of Assam, covering various geographical locations within the state.

Contact Information

For any inquiries related to this tender, interested parties may refer to the official contact channels provided on the procurement portal.