Tender Title: Hiring of Social Media Agency
Reference Number: 197bfca97

Issuing Authority: Information and Public Relations Department, Uttar Pradesh

The scope of the work involves the hiring of a social media agency that will focus on the training and capacity building of internal staff while also covering basic reporting and analytics. The agency will be responsible for various services including response management, helpdesk support, and content creation which encompasses content response and moderation. This will facilitate the management of campaigns effectively, ensuring that communication is aligned with departmental objectives particularly in Hindi.

Objectives of the Tender include enhancing the digital footprint of the Information and Public Relations Department through effective social media strategies while empowering internal staff with the necessary skills.

Eligibility to tender for this project includes being a registered and recognized entity in the services sector. It is essential that applicants meet eligibility criteria which may include specific professional qualifications, relevant experience in social media management, and proven capability in similar projects.

Technical Requirements for submitted tenders may entail experience with digital marketing tools, familiarity with reporting and analytics platforms, and capabilities in content creation tailored to local languages, particularly Hindi. Agencies will be expected to provide evidence of prior successful campaigns that resulted in measurable outcomes.

Financial Requirements will vary based on the scale of services provided; thus, bidders are encouraged to prepare a detailed financial proposal, inclusive of a comprehensive breakdown of costs associated with various facets of the engagement.

Submissions require careful attention to detail as accompanying documentation will be critical, outlining a bidder’s qualifications, portfolio of previous work, and a clear financial proposal.

Bidders are also advised to pay attention to special provisions that may facilitate Micro, Small, and Medium Enterprises (MSEs) and startups within the tendering process, thereby promoting inclusivity and growth in the local economy.

The evaluation process for this tender will consider several key attributes including the creativity and effectiveness of proposed strategies, relevancy and quality of past performance, financial feasibility, and alignment with the department’s goals.

Delivery Locations will be specified during the tendering process; however, proposals should encompass outreach capabilities throughout Uttar Pradesh, considering the department's target demographics.

For those interested in submitting documents, preparation should include all required certifications and compliance proofs. It is essential to stay within the specified formats for submission to ensure consideration.

For potential bidders requiring clarification or additional information, direct contact can be made with the Information and Public Relations Department. The department encourages inquiries that will support a comprehensive understanding of the tender specifications and requirements.