Tender Title: Hiring of Creative Agency
Tender Reference Number: 48a0a120
Issuing Authority/Department: Information and Public Relations Department Uttar Pradesh

The Hiring of Creative Agency tender seeks qualified agencies to provide innovative and impactful creative services that align with the communication objectives of the Information and Public Relations Department of Uttar Pradesh. This initiative is aimed at enhancing the department's outreach through strategic marketing and promotional plans that resonate with diverse audiences.

Scope of Work and Objectives

The selected agency will be responsible for developing, designing, and executing creative campaigns tailored to the department's needs. The scope encompasses, but is not limited to:

• Conceptualization and design of promotional materials
• Digital marketing strategies, including social media management and content creation
• Event promotion and public relations management
• Branding strategies to elevate the department's visibility

The primary objective is to ensure that the campaigns not only inform the public but also engage and elicit a positive response from the targeted demographics.

Eligibility Criteria

To be considered for this tender, interested parties must meet the following eligibility criteria:

• The agency must be a registered legal entity.
• Demonstration of prior experience in executing similar projects.
• Availability of a skilled and dedicated creative team.

Technical Requirements

Agencies must provide:

• A portfolio showcasing previous work relevant to the scope of this tender.
• Detailed methodologies proposed for project execution.
• Compliance with creative design and strategic marketing standards.

Financial Requirements

Bidders should disclose their financial statements for the past three years, highlighting their fiscal stability and capacity to undertake the proposed project.

Document Submission Details

Documents must be submitted in accordance with the guidelines stipulated in the tender documentation. The submission should include:

• Completed tender application form
• A cover letter
• Portfolios and financial documents
  Submissions must adhere to specified formats as detailed in the RFP.

Special Provisions

The tender allows advantages for eligible Micro, Small, and Medium Enterprises (MSEs), including concessions in eligibility criteria and financial considerations.

Evaluation Process

The evaluation of proposals will be conducted based on the following:

• Creativity and originality of the proposals
• Past performance and reliability of the bidder
• Financial competencies and pricing policies
  The department will shortlist bidders through a structured evaluation matrix for interviews and discussions.

Delivery Locations

Deliverables will primarily be utilized within Uttar Pradesh, and agencies must demonstrate the logistical ability to execute campaigns that effectively cover the whole state.

Contact Information

For further clarifications, interested parties may refer to the authorized contacts in the tender documentation.

This tender provides a crucial opportunity for creative agencies looking to showcase their capabilities while contributing to the public communications objectives of the government. Agencies are encouraged to thoroughly review the RFP and submit compelling proposals that adhere to outlined requirements.