Hiring of Social Media Agency - NA
Hiring of Social Media Agency - As per RFP; As per RFP; As per RFP
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Tender Description
Tender Title: Hiring of Social Media Agency
Reference Number: 6b1bd2fa
Issuing Authority: Ministry of Environment, Forest and Climate Change
The Hiring of Social Media Agency tender aims to engage qualified agencies to manage and enhance the ministry's social media presence. This initiative seeks to improve communication, outreach, and engagement with the public through effective social media strategies. The selected agency will be responsible for designing, implementing, and monitoring social media campaigns in alignment with the ministry's objectives.
Scope of Work and Objectives
The primary objective of this tender is to hire a social media agency that can create a robust social media strategy, produce original content, and increase the ministry's visibility across various platforms. Responsibilities will include:
- Developing targeted campaigns to promote environmental initiatives.
- Engaging with the public and addressing inquiries effectively.
- Monitoring and analyzing the performance of social media activities.
- Coordinating with the ministry to ensure that the messaging aligns with organizational policies.
General Information
Financial Information
Evaluation and Technical Information
Tender Documents
9 DocumentsDocuments Required from Seller
- Experience Criteria
- Bidder Turnover
- Certificate (Requested in ATC)
- Additional Doc 1 (Requested in ATC)
- Additional Doc 2 (Requested in ATC) *In case any bidder is seeking exemption from Experience / Turnover Criteria
- the supporting documents to prove his eligibility for exemption must be uploaded for evaluation by the buyer
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Frequently Asked Questions
The eligibility requirements include being a registered entity that can provide the required services. Agencies must have a proven track record of managing social media campaigns, and ideally, possess experience working with governmental departments or large organizations. Additionally, they should have been in operation for a minimum number of years, showcasing expertise in the required domain.
Bidders must demonstrate their capability by submitting previous work samples focusing on social media campaign management. They need to provide a detailed proposal outlining their strategy for enhancing the ministry’s online presence, alongside measurable outcomes, to establish their understanding of quality standards required for successful execution.
The EMD serves as a financial safeguard to ensure that bidders are committed to the tender process. Bidders must include a valid EMD unless exempted as per the guidelines for MSEs or startups. The specifics of the EMD amount and details regarding performance security requirements will be outlined in the tender documentation.
Bidders are required to submit their proposals electronically, ensuring that documents adhere to accepted formats such as PDF or DOCX. This compliance is crucial for the evaluation process, which will check for both submission compliance and the technical specifications provided in the tender guidelines.
The tender encourages participation from MSEs, offering provisions that may include support for bid preparation and potential price preferences during the evaluation process. Additionally, aligning with the ‘Make in India’ policy incentivizes local content in procurement, promoting fair opportunities for local enterprises competing in the tendering process.
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