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shakti marketing associates Tender Performance & Track Record

shakti marketing associates

Tender Performance & Track Record

Company Overview

Summary
SHAKTI MARKETING ASSOCIATES: Business Analysis and Strategic Insights With 561 L1 wins and a significant presence in government tenders, SHAKTI MARKETING ASSOCIATES demonstrates strategic engagement in India's public procurement sector. This in-depth business analysis provides insights into their financial performance, competitive landscape, and strategic recommendations for future growth and improved market positioning.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs

Tender Performance

Data for 01 April 2024 to 17 June 2025

Live Data

Total Bids / Contract Value

Bids145
Value₹8.22Cr

Qualified Bids / Q Rate

Bids113
Q Rate77.9%

Total Wins / Win Value

Win15
Value₹85.89L

Wins Rate / Q-W Rate

Rate10.3%
Q-W Rate13.3%

Detailed Performance Analysis

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Tender Performance by Ministries

20 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

4.0% win rate
25
₹54.71 Lakh
21
1
₹52K

Ministry of Defence

Bids
25
₹54.71 Lakh
Qualified
21
Wins
1
₹52K
4.0% win rate

Ministry of Railways

15.4% win rate
13
₹29.91 Lakh
10
2
₹3.57 Lakh

Ministry of Railways

Bids
13
₹29.91 Lakh
Qualified
10
Wins
2
₹3.57 Lakh
15.4% win rate

Ministry of Finance

40.0% win rate
10
₹16.75 Lakh
9
4
₹4.22 Lakh

Ministry of Finance

Bids
10
₹16.75 Lakh
Qualified
9
Wins
4
₹4.22 Lakh
40.0% win rate

PMO

10.0% win rate
10
₹38.84 Lakh
10
1
₹16.72 Lakh

PMO

Bids
10
₹38.84 Lakh
Qualified
10
Wins
1
₹16.72 Lakh
10.0% win rate

Ministry of Health and Family Welfare

0.0% win rate
8
₹32.37 Lakh
8
0
₹0

Ministry of Health and Family Welfare

Bids
8
₹32.37 Lakh
Qualified
8
Wins
0
₹0
0.0% win rate

Ministry of AYUSH

16.7% win rate
6
₹9.31 Lakh
6
1
₹1.26 Lakh

Ministry of AYUSH

Bids
6
₹9.31 Lakh
Qualified
6
Wins
1
₹1.26 Lakh
16.7% win rate

Ministry of Agriculture and Farmers Welfare

16.7% win rate
6
₹99.75 Lakh
6
1
₹2.03 Lakh

Ministry of Agriculture and Farmers Welfare

Bids
6
₹99.75 Lakh
Qualified
6
Wins
1
₹2.03 Lakh
16.7% win rate

Ministry of Electronics and Information Technology

0.0% win rate
6
₹22.62 Lakh
5
0
₹0

Ministry of Electronics and Information Technology

Bids
6
₹22.62 Lakh
Qualified
5
Wins
0
₹0
0.0% win rate

Ministry of Civil Aviation

0.0% win rate
5
₹20.21 Lakh
4
0
₹0

Ministry of Civil Aviation

Bids
5
₹20.21 Lakh
Qualified
4
Wins
0
₹0
0.0% win rate

Ministry of Communications

0.0% win rate
4
₹22.18 Lakh
2
0
₹0

Ministry of Communications

Bids
4
₹22.18 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Culture

25.0% win rate
4
₹7.09 Lakh
2
1
₹43K

Ministry of Culture

Bids
4
₹7.09 Lakh
Qualified
2
Wins
1
₹43K
25.0% win rate

Ministry of External Affairs

0.0% win rate
3
₹36.07 Lakh
3
0
₹0

Ministry of External Affairs

Bids
3
₹36.07 Lakh
Qualified
3
Wins
0
₹0
0.0% win rate

Ministry of Home Affairs

0.0% win rate
3
₹8.08 Lakh
0
0
₹0

Ministry of Home Affairs

Bids
3
₹8.08 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Labour and Employment

0.0% win rate
3
₹15.32 Lakh
3
0
₹0

Ministry of Labour and Employment

Bids
3
₹15.32 Lakh
Qualified
3
Wins
0
₹0
0.0% win rate

Ministry of New and Renewable Energy

0.0% win rate
3
₹9.01 Lakh
2
0
₹0

Ministry of New and Renewable Energy

Bids
3
₹9.01 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Petroleum and Natural Gas

0.0% win rate
3
₹39.38 Lakh
1
0
₹0

Ministry of Petroleum and Natural Gas

Bids
3
₹39.38 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Science and Technology

0.0% win rate
3
₹4.55 Lakh
2
0
₹0

Ministry of Science and Technology

Bids
3
₹4.55 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Rajya Sabha Secretariat

0.0% win rate
3
₹16.86 Lakh
0
0
₹0

Rajya Sabha Secretariat

Bids
3
₹16.86 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Chemicals and Fertilizers

100.0% win rate
2
₹45.93 Lakh
2
2
₹45.93 Lakh

Ministry of Chemicals and Fertilizers

Bids
2
₹45.93 Lakh
Qualified
2
Wins
2
₹45.93 Lakh
100.0% win rate

Ministry of Corporate Affairs

0.0% win rate
2
₹13.98 Lakh
1
0
₹0

Ministry of Corporate Affairs

Bids
2
₹13.98 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 145 bids — ALANKAR DISTRIBUTORS appeared in 51 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

SHAKTI MARKETING ASSOCIATES

Your Company
10.3% win rate
145
₹8.22 Cr
113
77.9%
15
₹85.89 Lakh

SHAKTI MARKETING ASSOCIATES

Your Company
Total Bids
145
₹8.22 Cr
Qualified
113
77.9%
Wins
15
₹85.89 Lakh
10.3% win rate
ALANKAR DISTRIBUTORS
33.3% win rate
51
₹3.11 Cr
41
80.4%
17
₹1.78 Cr
ALANKAR DISTRIBUTORS
Total Bids
51
₹3.11 Cr
Qualified
41
80.4%
Wins
17
₹1.78 Cr
33.3% win rate
HEAMONS SYSTEMS
36.5% win rate
104
₹5.42 Cr
99
95.2%
38
₹1.37 Cr
HEAMONS SYSTEMS
Total Bids
104
₹5.42 Cr
Qualified
99
95.2%
Wins
38
₹1.37 Cr
36.5% win rate
LSR ENTERPRISES
12.5% win rate
40
₹2.77 Cr
35
87.5%
5
₹91.73 Lakh
LSR ENTERPRISES
Total Bids
40
₹2.77 Cr
Qualified
35
87.5%
Wins
5
₹91.73 Lakh
12.5% win rate
SSS MARKETING
33.3% win rate
45
₹1.46 Cr
42
93.3%
15
₹42.94 Lakh
SSS MARKETING
Total Bids
45
₹1.46 Cr
Qualified
42
93.3%
Wins
15
₹42.94 Lakh
33.3% win rate
MM9 INFORMATION TECHNOLOGIES PRIVATE LIMITED
12.9% win rate
31
₹2.56 Cr
25
80.7%
4
₹40.41 Lakh
MM9 INFORMATION TECHNOLOGIES PRIVATE LIMITED
Total Bids
31
₹2.56 Cr
Qualified
25
80.7%
Wins
4
₹40.41 Lakh
12.9% win rate
ARMS PERIPHERALS
28.6% win rate
63
₹3.09 Cr
54
85.7%
18
₹29.38 Lakh
ARMS PERIPHERALS
Total Bids
63
₹3.09 Cr
Qualified
54
85.7%
Wins
18
₹29.38 Lakh
28.6% win rate
MOHINDRA PAPER CONVERTOR
12.8% win rate
47
₹1.59 Cr
32
68.1%
6
₹20.95 Lakh
MOHINDRA PAPER CONVERTOR
Total Bids
47
₹1.59 Cr
Qualified
32
68.1%
Wins
6
₹20.95 Lakh
12.8% win rate
KAIZEN SOLUTIONS
8.6% win rate
81
₹2.39 Cr
72
88.9%
7
₹12.07 Lakh
KAIZEN SOLUTIONS
Total Bids
81
₹2.39 Cr
Qualified
72
88.9%
Wins
7
₹12.07 Lakh
8.6% win rate
DIGITECH COMPUTER
12.5% win rate
40
₹1.87 Cr
30
75.0%
5
₹11.71 Lakh
DIGITECH COMPUTER
Total Bids
40
₹1.87 Cr
Qualified
30
75.0%
Wins
5
₹11.71 Lakh
12.5% win rate
RISHABH ENTERPRISES
6.3% win rate
16
₹71.54 Lakh
10
62.5%
1
₹7.23 Lakh
RISHABH ENTERPRISES
Total Bids
16
₹71.54 Lakh
Qualified
10
62.5%
Wins
1
₹7.23 Lakh
6.3% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

2,598

Qualified: 2,239
Q Rate: 86.2%

Contract Value

₹92.31 Cr

Avg. Bid: ₹3.51 Lakh
Avg. EMD: ₹0

L1 Bids

561

Win Rate: 21.6%
Q to W Ratio: 25.1%

Recent Win Rate

4.5%

Change: -4.2%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

SHAKTI MARKETING ASSOCIATES: Business Analysis and Strategic Insights

With 561 L1 wins and a significant presence in government tenders, SHAKTI MARKETING ASSOCIATES demonstrates strategic engagement in India's public procurement sector. This in-depth business analysis provides insights into their financial performance, competitive landscape, and strategic recommendations for future growth and improved market positioning.

Executive Summary

SHAKTI MARKETING ASSOCIATES has participated in 2598 government tenders, achieving a win rate of 21.6%. Their financial performance shows a total secured contract value of ₹92,30,96,670.0. However, recent trends indicate a decline in win rates, necessitating strategic adjustments to maintain competitiveness. This report provides a comprehensive SWOT analysis and actionable recommendations to enhance their business growth strategy within the competitive government procurement landscape.

1. Financial Performance Analysis

Overall Financial Metrics

SHAKTI MARKETING ASSOCIATES has demonstrated a strong financial presence in the government tender market. Key financial metrics include:

  • Total Contract Value: ₹92,30,96,670.0