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united marketing Tender Performance & Track Record

united marketing

Tender Performance & Track Record

Company Overview

Summary
Government Tender Analysis: United Marketing United Marketing has submitted bids for 31 government tenders, establishing themselves as an active participant in the public sector procurement ecosystem. Their tender history reveals important patterns in qualification rates, competitive positioning, and category specialization.
Primary Ministry: Ministry of RailwaysPrimary Department: Railways Public Sector Undertakings
Primary Ministry:
Ministry of Railways
Primary Department:
Railways Public Sector Undertakings

Tender Performance

Data for 01 April 2024 to 17 June 2025

Live Data

Total Bids / Contract Value

Bids46
Value₹96.10L

Qualified Bids / Q Rate

Bids27
Q Rate58.7%

Total Wins / Win Value

Win18
Value₹20.61L

Wins Rate / Q-W Rate

Rate39.1%
Q-W Rate66.7%

Detailed Performance Analysis

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Tender Performance by Ministries

3 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Railways

41.2% win rate
34
₹66.59 Lakh
19
14
₹16.88 Lakh

Ministry of Railways

Bids
34
₹66.59 Lakh
Qualified
19
Wins
14
₹16.88 Lakh
41.2% win rate

Ministry of Defence

36.4% win rate
11
₹28.38 Lakh
8
4
₹3.73 Lakh

Ministry of Defence

Bids
11
₹28.38 Lakh
Qualified
8
Wins
4
₹3.73 Lakh
36.4% win rate

Ministry of Civil Aviation

0.0% win rate
1
₹1.13 Lakh
0
0
₹0

Ministry of Civil Aviation

Bids
1
₹1.13 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 46 bids — SONI ENTERPRISES appeared in 11 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

UNITED MARKETING

Your Company
39.1% win rate
46
₹96.10 Lakh
27
58.7%
18
₹20.61 Lakh

UNITED MARKETING

Your Company
Total Bids
46
₹96.10 Lakh
Qualified
27
58.7%
Wins
18
₹20.61 Lakh
39.1% win rate
SONI ENTERPRISES
27.3% win rate
11
₹55.97 Lakh
9
81.8%
3
₹31.40 Lakh
SONI ENTERPRISES
Total Bids
11
₹55.97 Lakh
Qualified
9
81.8%
Wins
3
₹31.40 Lakh
27.3% win rate
ZENITH ENTERPRISES
16.7% win rate
6
₹6.16 Lakh
0
0.0%
1
₹3.35 Lakh
ZENITH ENTERPRISES
Total Bids
6
₹6.16 Lakh
Qualified
0
0.0%
Wins
1
₹3.35 Lakh
16.7% win rate
YASH & YASH ENTERPRISES
20.0% win rate
5
₹7.91 Lakh
3
60.0%
1
₹2.15 Lakh
YASH & YASH ENTERPRISES
Total Bids
5
₹7.91 Lakh
Qualified
3
60.0%
Wins
1
₹2.15 Lakh
20.0% win rate
M/S SHRI KRISHNA COMMERCIAL
20.0% win rate
5
₹9.24 Lakh
2
40.0%
1
₹56K
M/S SHRI KRISHNA COMMERCIAL
Total Bids
5
₹9.24 Lakh
Qualified
2
40.0%
Wins
1
₹56K
20.0% win rate
GRUH ENTERPRISES
6.3% win rate
16
₹18.88 Lakh
3
18.8%
1
₹46K
GRUH ENTERPRISES
Total Bids
16
₹18.88 Lakh
Qualified
3
18.8%
Wins
1
₹46K
6.3% win rate
HANDS AND TOOLS
20.0% win rate
5
₹3.11 Lakh
1
20.0%
1
₹11K
HANDS AND TOOLS
Total Bids
5
₹3.11 Lakh
Qualified
1
20.0%
Wins
1
₹11K
20.0% win rate
TEN G SALES & SERVICES CORPORATION
0.0% win rate
11
₹8.50 Lakh
0
0.0%
0
₹0
TEN G SALES & SERVICES CORPORATION
Total Bids
11
₹8.50 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
RANJANA ENTERPRISES
0.0% win rate
8
₹8.12 Lakh
0
0.0%
0
₹0
RANJANA ENTERPRISES
Total Bids
8
₹8.12 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
MAHAMAYA POWER SALES & SERVICE
0.0% win rate
7
₹8.60 Lakh
3
42.9%
0
₹0
MAHAMAYA POWER SALES & SERVICE
Total Bids
7
₹8.60 Lakh
Qualified
3
42.9%
Wins
0
₹0
0.0% win rate
M/S TECHTRONIX
0.0% win rate
6
₹7.81 Lakh
2
33.3%
0
₹0
M/S TECHTRONIX
Total Bids
6
₹7.81 Lakh
Qualified
2
33.3%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

31

Qualified: 18
Q Rate: 58.1%

Contract Value

₹73.90 Lakh

Avg. Bid: ₹1.31 Lakh
Avg. EMD: ₹35K

L1 Bids

14

Win Rate: 45.2%
Q to W Ratio: 77.8%

Recent Win Rate

45.2%

Change: +45.2%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Government Tender Analysis: United Marketing

United Marketing has submitted bids for 31 government tenders, establishing themselves as an active participant in the public sector procurement ecosystem. Their tender history reveals important patterns in qualification rates, competitive positioning, and category specialization.

Superior Tender Success Rate of 45.2%

United Marketing demonstrates exceptional government tender performance with an impressive win ratio of 45.2%. Out of 31 tenders, they have secured 14 L1 positions (lowest bid winners), establishing them as a highly competitive government contractor. The company has also achieved 0 L2 and 0 L3 positions, further highlighting their consistent ability to offer competitive pricing across various government tender categories.

Specialized Government Procurement Focus

The company has established a regional presence in Goa government tenders, showing geographic specialization in their public procurement strategy. Their tender history includes significant engagement with Railways Public Sector Undertakings, Department Of Defence Production, where they have demonstrated specific procurement expertise. They have experience bidding with Konkan Railway Corporation Limited, Goa Shipyard Limited, showing familiarity with diverse organizational procurement requirements.

Technical Compliance in Government Tenders

United Marketing has achieved technical qualification in 18 out of 31 government tenders, a qualification rate of 58.1%. This metric highlights their ability to satisfy the technical criteria and compliance requirements specified in public procurement opportunities. Their qualification performance provides insight into their technical capabilities and attention to tender specifications.