AIRLINE ALLIED SERVICES Limited Tender by Airline Allied Services Limited (GEM/2025/B/6171692)
Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign
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Tender Title: Hiring of Social Media Agency
Reference Number: GEM/2025/B/6171692
Issuing Authority/Department: AIRLINE ALLIED SERVICES Limited under the Ministry of Civil Aviation
This tender engages the services of a qualified Social Media Agency for creating engaging content, managing content responses, and moderating campaigns across various platforms. The primary objective is to improve the online presence and customer engagement of Airline Allied Services Limited through effective social media strategies.
Scope of Work and Objectives
The scope of this tender encompasses several key functions critical for the successful management of social media channels. The awarded agency will be responsible for:
- Content Creation: Developing high-quality, creative content tailored for multiple social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
- Content Response and Moderation: Actively managing and responding to social media interactions and comments, ensuring timely and appropriate engagement with the audience.
- Campaign Management: Planning and executing promotional campaigns, focused on brand awareness, customer engagement, and user feedback collection.
- Basic Reporting and Analytics: Providing regular reports that assess the performance of content and campaigns, along with insights regarding customer engagement and reach.
Eligibility Criteria
Eligible bidders must meet the following criteria:
- Be a registered legal entity with a valid business license.
- Demonstrated experience in social media management or related services, preferably within the aviation or service sector.
- A proven track record of successful campaigns and content management sufficiently supported by client references.
- Adequate staffing and resource capabilities to handle the scope of work specified.
Technical Requirements
The Social Media Agency is expected to fulfill the following technical specifications:
- Proficiency in content creation with fluency in both Hindi and English.
- Knowledge of the latest social media trends and tools for analytics and reporting.
- Ability to manage multiple social media accounts efficiently, offering real-time support.
Financial Requirements
Bidders should provide financial records to demonstrate:
- Stability and capacity to undertake the project.
- A detailed pricing structure, including all applicable fees and charges for the services rendered.
Document Submission Details
Interested bidders must prepare and submit the following documents:
- A duly filled form that references the tender specification.
- Relevant company credentials, including legal registrations and financial documents.
- Previous work samples or case studies demonstrating capability in social media management.
Submissions must adhere to the required formats and should be sent to the designated contact provided in the tender notices.
Special Provisions
This tender encourages participation from Micro, Small, and Medium Enterprises (MSEs) and startups. They may receive benefits such as preferential treatment in bid evaluation, thus promoting local business engagement and compliance with 'Make in India' policies.
Evaluation Process
Bids will be evaluated based on:
- Compliance with eligibility criteria.
- Quality of previous work and relevant experience.
- Financial offers, including cost-effectiveness and value for money.
Delivery Locations
The services listed in this tender are to be provided predominantly on platforms used by Airline Allied Services and other social media channels relevant to the services provided.
Contact Information
For inquiries related to the tender or clarification on submission guidelines, bidders may refer to the official contact details provided in the tender document (specific details not disclosed here).
General Information
Financial Information
Evaluation and Technical Information
Tender Documents
5 DocumentsDocuments Required from Seller
- Experience Criteria
- Bidder Turnover
- Certificate (Requested in ATC) *In case any bidder is seeking exemption from Experience / Turnover Criteria
- the supporting documents to prove his eligibility for exemption must be uploaded for evaluation by the buyer
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Frequently Asked Questions
The eligibility requirements include being a registered entity with a valid business license, an established track record in social media management, particularly in the aviation sector, and the capacity to execute the scope of work as outlined in the tender. Additionally, bidders must demonstrate proficiency in content creation in both Hindi and English, with evidence of successful past campaigns.
Bidders must submit relevant legal registrations, including a business license and tax registration documents. Other certifications may include proof of industry experience in social media management, such as client testimonials or performance reports from previous campaigns, to establish credibility and experience in the field.
The registration process involves preparing the required documents, including the completed tender application form and supporting documentation. These must be submitted electronically through the designated submission platform outlined in the tender details. Bidders should ensure that all documents are in the accepted formats, typically PDF or DOC, as mentioned in the guidelines.
Bidders must provide financial documents that demonstrate their stability and capacity to undertake the project. This includes a breakdown of the pricing structure, listing all services and associated costs, to ensure competitive pricing within the context of the tender evaluation.
The evaluation process consists of several criteria, including adherence to the eligibility requirements, the quality of prior experiences, and the financial proposal’s competitiveness. The selection committee will assess each application based on demonstrated capability to meet the tender’s objectives, with special consideration to those who qualify as MSEs or startups under the relevant provisions.
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