Department of Scientific and Industrial Research (DSIR) Tender by Council Of Scientific And Industrial Research (csir) (GEM/2025/B/6171724)
Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign
Tender Timeline
Tender Title: Hiring of Social Media Agency
Reference Number: GEM/2025/B/6171724
Issuing Authority: Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology
The purpose of this tender is to invite qualified agencies to submit proposals for the hiring of a social media agency that will be responsible for content creation, content response and moderation, and campaign management. The objective of this contract is to enhance the digital presence of the DSIR through strategic social media campaigns, effective content management, and a responsive system to engage with stakeholders.
Scope of Work and Objectives
The selected agency will be expected to fulfill several crucial responsibilities such as:
- Content Creation: Developing engaging and informative content tailored to the objectives of our campaigns, including posts for various platforms.
- Content Moderation: Ensuring community engagement by monitoring responses and maintaining the tone of communications to align with DSIR values.
- Campaign Management: Executing promotional social media campaigns aimed at increasing awareness and engagement with the public.
- Response Management/Helpdesk Support: Managing inquiries and providing timely responses to stakeholders.
- Reporting and Analytics: Providing regular reports on campaign performance, insights from analytics, and recommendations for improvement.
- Training and Capacity Building: Conducting training sessions for internal staff in both English and Hindi to empower them in digital engagement.
Eligibility Criteria
Eligible participants are required to be legally registered entities with necessary certifications. Agencies must demonstrate a proven track record in social media management and campaign execution, as evidenced by previous contracts and deliverables.
Technical Requirements
Bidders must meet specific technical requirements:
- An understanding of social media platforms and experience in diverse content formats.
- Capability to establish key performance metrics for tracking success and engagement.
- Proficiency in tools that facilitate social media management and analytics.
Financial Requirements
Potential bidders should be able to provide detailed financial information including:
- A clear breakdown of quoted services.
- Evidence of financial stability, such as audited financial statements.
Document Submission Details
All documents must be submitted electronically through the specified portal, accompanied by a cover letter, portfolio of previous work, and proposed methodology for executing the tender requirements.
Special Provisions
The tender acknowledges the benefits for Micro, Small, and Medium Enterprises (MSEs) and provides supportive measures for startups, encouraging an inclusive bidding process. Compliance with the 'Make in India' initiative and local content requirements will be evaluated.
Evaluation Process
Bids will be evaluated based on:
- Understanding of the objectives and technical requirements.
- Financial proposals that meet budget guidelines.
- Quality and relevance of prior work.
Delivery Locations
Services will primarily be conducted online, with potential remote interactions across various specified locations as determined by DSIR.
Contact Information
For further inquiries, participants can contact the department’s official representative via the communication channels listed in the tender portal.
General Information
Financial Information
Evaluation and Technical Information
Tender Documents
9 DocumentsDocuments Required from Seller
- Experience Criteria
- Bidder Turnover
- Certificate (Requested in ATC) *In case any bidder is seeking exemption from Experience / Turnover Criteria
- the supporting documents to prove his eligibility for exemption must be uploaded for evaluation by the buyer
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Frequently Asked Questions
The eligibility requirements include being a registered entity and the need for agencies to demonstrate a successful history in social media management and campaign execution. Key qualifications and relevant certifications will also be reviewed to ensure compliance with the standards set forth in the project guidelines.
Agencies looking to participate in this tender will need to provide necessary certificates that showcase their capability in social media services, including but not limited to certifications in digital marketing, compliance with local laws, and other industry-standard practices that enhance their qualifications for this contract.
To complete the registration process, bidders must access the official tender submission portal where they can create an account, fill in the required details, and upload necessary documentation. It is important to follow all steps to ensure your bid has been submitted successfully.
The accepted document formats for submitting proposals typically include PDF, DOCX, and XLSX. Bidders should ensure all documents are clear, legible, and properly formatted to facilitate an easier evaluation process.
Payment terms are structured in a way that aligns with project milestones. Bidders are encouraged to propose flexible payment arrangements in their financial submission, taking into account timelines that will be outlined in the final agreement upon selection.
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