Tender Title: Hiring of Social Media Agency

Tender Reference Number: GEM/2025/B/6164104

Issuing Authority:
Department of Food and Public Distribution, Ministry of Consumer Affairs Food and Public Distribution

The Hiring of Social Media Agency under this tender aims to engage a proficient digital media agency to enhance the online presence and branding of the Central Warehousing Corporation. The selected agency will be tasked with implementing comprehensive social media strategies that effectively engage with various stakeholders, including consumers, suppliers, and partners, while promoting the mission and values of the Corporation.

Scope of Work and Objectives

The primary objective of this tender is to secure a detailed proposal from experienced media agencies capable of managing and executing an outstanding social media outreach campaign. The scope encompasses:

• Comprehensive social media management across platforms such as Facebook, Twitter, Instagram, and LinkedIn.
• Creation of engaging content that resonates with target audiences, including graphics, videos, and written material.
• Strategic planning and execution of online campaigns to increase brand awareness and community engagement.
• Continuous monitoring and analytics of performance metrics to tailor strategies and meet set objectives.

Eligibility Criteria

Potential bidders must fulfill the following eligibility criteria:

• Be a registered entity with a valid business license.
• Provide proof of experience in social media management or related fields.
• Have a portfolio showcasing previous successful campaigns.
• Demonstrate capability in handling multiple social media platforms simultaneously.

Technical Requirements

Bidders must meet specific technical requirements, including:

• Expertise in digital marketing and social media analytics tools.
• Proven strategies for audience engagement and brand building.
• Capacity to create multimedia content that aligns with corporate standards.
• Experience with crisis management on social platforms.

Financial Requirements

Bidders must provide detailed financial projections and a comprehensive budget proposal, clearly outlining:

• Cost breakdown for all services rendered.
• Payment terms and conditions.
• Details on any taxes or additional fees applicable.

Document Submission Details

All interested parties should submit their proposals electronically through the dedicated portal. Required documents include:

• Detailed technical proposal.
• Financial proposal including EMD (Earnest Money Deposit).
• Relevant certificates demonstrating compliance with eligibility criteria.

Special Provisions

This tender showcases special provisions aimed at encouraging participation from Micro, Small, and Medium Enterprises (MSEs) and Startups to promote inclusivity and innovation in the process.

Evaluation Process

The evaluation process will be transparent and merit-based, with proposals assessed on the following criteria:

• Technical capabilities (60%)
• Financial proposal (30%)
• Past performance and experience (10%)

Delivery Locations

The social media services will primarily target national audiences across various digital platforms.

Contact Information

For further inquiries regarding the tender, interested parties are encouraged to reach out to the appropriate department contact as outlined in the tender document.