Tender Title: Hiring of Social Media Agency

Tender Reference Number: GEM/2025/B/6147775

Issuing Authority: Information Technology Department Manipur

1. Scope of Work and Objectives

The main objective of this tender is to solicit proposals from qualified social media agencies to provide comprehensive content creation, content response, and content moderation services. The intended services should encompass engaging in digital communication across multiple platforms including Facebook, Twitter, Instagram, and YouTube, while ensuring that the content resonates effectively with target audiences in English, Hindi, and Manipuri languages.

Under this agreement, the selected agency will be expected to create compelling content that adheres to brand guidelines, engages the target demographic, and moderates community interactions with appropriate tact and responsiveness.

2. Eligibility Criteria

To be eligible for this tender, bidders must have:

• Prior experience in managing social media accounts for various organizations.
• Demonstrable expertise in content creation and moderation across at least two of the specified platforms.
• A valid registration with appropriate certification from relevant governing bodies.

3. Technical Requirements

Proposals must include:

• Detailed strategies for content creation that summarize the approach towards engagement on the identified platforms.
• Examples of previous work in social media management or similar projects.
• Proposed tools and technologies that will be employed for content creation and moderation.

4. Financial Requirements

Bidders are required to submit a detailed financial proposal that includes:

• A breakdown of costs associated with the different aspects of the services offered, including but not limited to content creation, response handling, and moderation services.
• Evidence of financial stability, which could include recent financial statements.

5. Document Submission Details

All submissions must be prepared in compliant formats as specified in the tender documentation. Bidders are required to ensure that all documents are clear and contain the necessary information to facilitate evaluation.

6. Special Provisions

This tender encourages participation from Micro, Small, and Medium Enterprises (MSEs) and startups. Special allowances may be made during the evaluation process to promote inclusivity within the tendering opportunity, including potential financial benefits or preferential terms.

7. Evaluation Process

The evaluation of proposals will be conducted based on:

• Completeness and clarity of the submitted documentation.
• Creativity and effectiveness of proposed content strategies.
• Cost-effectiveness of the financial proposal while ensuring quality deliverables.

8. Delivery Locations

Services should be delivered primarily through the designated social media platforms applicable to the target audiences, with reporting metrics as needed to the issuing authority and stakeholders.

9. Contact Information

For further inquiries, interested bidders are encouraged to reach out to the Information Technology Department Manipur via the official communication channels provided in the tender documentation.

By focusing on the outlined objectives and requirements, this tender aims at fostering partnerships that deliver innovative social media solutions, enhance viewer interaction, and facilitate efficient content management strategies.