Tender Title: Hiring of Social Media Agency for Content Creation and Management

Reference Number: GEM/2025/B/6167830
Issuing Authority: Ministry of Housing & Urban Affairs (MoHUA)

Scope of Work and Objectives

The Ministry of Housing & Urban Affairs (MoHUA) is seeking proposals from experienced and qualified vendors for the Hiring of a Social Media Agency. The successful agency will be responsible for content creation, content response, content moderation, and campaign management across various digital platforms, specifically Facebook, Twitter, Instagram, and WhatsApp. The primary objectives of this tender are to enhance the digital presence of MoHUA and engage with the public effectively through thought-provoking and relevant social media content that aligns with the ministry’s missions.

Eligibility Criteria

To be eligible for this tender, bidders must be registered entities with demonstrated experience in social media management and content creation. They must have a proven track record in handling similar projects, with references to showcase their capabilities and expertise.

Technical Requirements

All proposals submitted must include:

• Detailed descriptions of the capabilities in content creation, campaign management, and analytics.
• A plan for proactive content response and helpdesk support for users interacting on social platforms.
• Examples of previous campaigns executed successfully, including performance metrics to demonstrate effectiveness and engagement levels.
• Bidders should also provide a multilingual strategy to cater to both Hindi and English-speaking audiences.

Financial Requirements

Bidders must provide a detailed financial proposal that includes a breakdown of costs associated with their services. Financial stability, as evidenced by audited financial statements for the past three years, will be an essential consideration in the evaluation process.

Document Submission Details

All bids must be submitted electronically via the designated tender submission portal. Proposals should include all requested documents and must follow the format specified in the Request for Proposal (RFP).

Special Provisions

The tender encourages participation from Micro, Small, and Medium Enterprises (MSEs) and startups. Special benefits and provisions will be made available, offering these entities enhanced opportunities to engage in this project.

Evaluation Process

The evaluation of bids will be conducted based on technical and financial assessments. Technical quality, innovation in approach, and cost-effectiveness will be crucial parameters in the decision-making process. Bidders should clearly delineate their understanding of the project scope and any value-added services provided.

Delivery Locations

The services will be executed online, targeting the social media platforms specified, with reporting and analytics submitted to MoHUA headquarters as needed.

Contact Information

For any inquiries regarding this tender, bidders should refer to the official channels available through the Ministry of Housing & Urban Affairs. Detailed contact information is not included in this document.