Tender Title: Hiring of Social Media Agency

Reference Number: GEM/2025/B/6134823
Issuing Authority/Department: Ministry of Electronics and Information Technology

The Hiring of Social Media Agency tender aims to secure a qualified agency that will enhance the social media presence of the Department of Electronics and Information Technology. The scope of work involves strategizing, creating, and managing content across multiple platforms, including but not limited to Facebook, Twitter, Instagram, WhatsApp, and YouTube. The primary objective is to cultivate a strong and engaging online presence, promote government initiatives, and communicate effectively with the public.

Scope of Work and Objectives

The scope of work encompasses:

• Development and management of social media strategies.
• Content creation tailored for various platforms and target audiences in both Hindi and English.
• Monitoring social media accounts and responding to engagements.
• Performance analytics and reporting regarding user interaction and engagement statistics.

Eligibility Criteria

Eligible bidders should be registered entities with prior experience in managing social media for government departments. They must demonstrate an understanding of digital communication strategies, particularly in the context of social media engagement.

Technical Requirements

Bidders must meet the following technical requirements:

• Possess a dedicated team with expertise in digital marketing and social media management.
• Provide evidence of past projects where similar services were rendered.
• Adhere to relevant Quality Standards for content creation, ensuring all materials reflect the values and mission of the public sector.

Financial Requirements

Bidders are required to submit a detailed financial proposal that outlines the costs associated with the services offered. The financial documentation should reflect transparency and cost-effectiveness, making it attractive for public sector procurement.

Document Submission Details

All required documentation must be submitted in electronic format via the designated online procurement platform. Bidders should ensure that all submissions are complete and adhere to the specified format to avoid disqualification.

Special Provisions

Special provisions are in place to benefit Micro, Small, and Medium Enterprises (MSEs) and startups, encouraging their participation in this tender process. This initiative aims to boost economic growth while fostering innovation through MSE engagement.

Evaluation Process

The evaluation process will assess both technical and financial proposals submitted. Bidders should expect a thorough review based on the proposed strategies, previous experiences, cost evaluation, and ability to meet the outlined requirements.

Delivery Locations

Services will primarily be rendered in an online format, with potential offline engagements as required by specific project objectives. Bidders must be prepared for both contingencies.

Contact Information

While the precise contact details for inquiries may not be available, bidding entities are encouraged to consult the online procurement platform's help section for assistance.

In summary, the Hiring of Social Media Agency tender offers an exciting opportunity for qualified agencies to collaborate with the Ministry of Electronics and Information Technology. Interested bidders should ensure their proposals fully meet the technical and financial criteria outlined to maximize their chances of success.