Hiring of Social Media Agency

Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign

Service
Qty:NaN
EMD: ₹3.0 Lakh
EST Bid: ₹90.0 Lakh

Tender Timeline

Tender Issue
June 2, 2025 at 5:20 PM
Corrigendum
June 17, 2025 at 03:47 PM
Bid Extended to June 23, 2025 at 05:00 PM

Tender Description

Tender Title: Hiring of Social Media Agency

Reference Number: be825d44

Issuing Authority/Department: Vocational Education and Skill Development Department, Uttar Pradesh

Scope of Work and Objectives

The primary objective of this tender is to engage a professional Social Media Agency to handle various aspects related to content creation, response management, and overall campaign management. This will encompass developing engaging content across multiple platforms, managing responses and helpdesk support, and providing basic reporting and analytics. The agency will also be responsible for training and capacity building of internal staff to ensure effective utilization of social media tools.

General Information

Item Category
Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign Management, Response management/Helpdesk support, Basic reporting and analytics, Training and capacity building of internal staff; Hindi, English; Fac..

Financial Information

Estimated Bid Value
₹90,00,000.00
EMD Amount
₹3,00,000.00
Minimum Turnover
₹300.00 Lakh (s)
Bid Offer Validity
90 (Days)

Evaluation and Technical Information

Evaluation Method
Total value wise evaluation
Inspection Required
No
Technical Clarifications Time
2 Days

Tender Documents

10 Documents
GeM-Bidding-7918149.pdfMain Document
Scope Of Work DocumentSCOPE_OF_WORK SOW
Other DocumentsOTHER
Other DocumentsOTHER
Other DocumentsOTHER FORM
Other DocumentsOTHER
Payment Terms & ConditionPAYMENT PAYMENT
Other DocumentsOTHER
Other DocumentsOTHER APPENDIX
GEM General Terms and Conditions DocumentGEM_GENERAL_TERMS_AND_CONDITIONS

Documents Required from Seller

  • Experience Criteria
  • Bidder Turnover
  • Certificate (Requested in ATC)
  • OEM Authorization Certificate
  • OEM Annual Turnover
  • Additional Doc 1 (Requested in ATC)
  • Additional Doc 2 (Requested in ATC)
  • Additional Doc 3 (Requested in ATC) *In case any bidder is seeking exemption from Experience / Turnover Criteria
  • the supporting documents to prove his eligibility for exemption must be uploaded for evaluation by the buyer

Corrigendum Updates

Bid Extended to June 23, 2025 at 05:00 PMModified on June 17, 2025 at 03:47 PM
Bid Opening June 23, 2025 at 05:30 PM

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Frequently Asked Questions

The eligibility requirements include being a duly registered entity with a relevant business license. Bidders should possess expertise in social media management and demonstrate a successful track record in executing similar projects, ideally for governmental or educational sectors. Relevant experience, client testimonials, and examples of previous work will play a significant role in the qualification process.

To participate in this tender, bidders must submit relevant certifications that affirm their qualification and capability to provide social media management services. This typically includes business registration documents, GST registration (if applicable), and any relevant industry-specific certifications that showcase expertise in content creation and campaign management.

The registration process for participating in this tender typically involves creating an account on the designated procurement platform. Once registered, bidders will need to fill out the submission forms, upload necessary documents, and ensure their proposals align with the specified requirements, such as pricing and service descriptions.

Bidders are generally required to submit their documents in standard formats such as PDF or Word files. The inclusion of any presentation or image files must adhere to the specified guidelines laid out in the tender documentation to ensure proper evaluation.

The details regarding Earnest Money Deposit (EMD) and performance security requirements will be outlined in the tender documentation. Typically, EMD is a form of assurance to ensure that bidders comply with the tender specifications, while performance security is a safeguard for quality compliance and timely execution of the awarded project.

The evaluation process for this tender will follow a structured methodology, assessing each proposal against defined criteria including technical performance, price competitiveness, and compliance with submission guidelines. Bidders will receive notifications regarding the results through official channels as outlined in the tender guidelines after the completion of the evaluation process.

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