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king marketing Tender Performance & Track Record

king marketing

Tender Performance & Track Record

Company Overview

Summary
King Marketing Government Tender Profile With a substantial portfolio of 219 government tender participations, King Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs

Tender Performance

Data for 01 April 2024 to 16 June 2025

Live Data

Total Bids / Contract Value

Bids78
Value₹3.56Cr

Qualified Bids / Q Rate

Bids41
Q Rate52.6%

Total Wins / Win Value

Win4
Value₹4.96L

Wins Rate / Q-W Rate

Rate5.1%
Q-W Rate9.8%

Detailed Performance Analysis

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Tender Performance by Ministries

14 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

7.4% win rate
54
₹2.67 Cr
27
4
₹4.96 Lakh

Ministry of Defence

Bids
54
₹2.67 Cr
Qualified
27
Wins
4
₹4.96 Lakh
7.4% win rate

Ministry of Civil Aviation

0.0% win rate
4
₹14.01 Lakh
3
0
₹0

Ministry of Civil Aviation

Bids
4
₹14.01 Lakh
Qualified
3
Wins
0
₹0
0.0% win rate

Ministry of Textiles

0.0% win rate
4
₹7.11 Lakh
2
0
₹0

Ministry of Textiles

Bids
4
₹7.11 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Communications

0.0% win rate
2
₹8.69 Lakh
0
0
₹0

Ministry of Communications

Bids
2
₹8.69 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Ports, Shipping and Waterways

0.0% win rate
2
₹4.83 Lakh
0
0
₹0

Ministry of Ports, Shipping and Waterways

Bids
2
₹4.83 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Skill Development and Entrepreneurship

0.0% win rate
2
₹3.83 Lakh
1
0
₹0

Ministry of Skill Development and Entrepreneurship

Bids
2
₹3.83 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Tourism

0.0% win rate
2
₹86K
1
0
₹0

Ministry of Tourism

Bids
2
₹86K
Qualified
1
Wins
0
₹0
0.0% win rate

PMO

0.0% win rate
2
₹1.11 Lakh
2
0
₹0

PMO

Bids
2
₹1.11 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Chemicals and Fertilizers

0.0% win rate
1
₹3.44 Lakh
1
0
₹0

Ministry of Chemicals and Fertilizers

Bids
1
₹3.44 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Commerce and Industry

0.0% win rate
1
₹8K
1
0
₹0

Ministry of Commerce and Industry

Bids
1
₹8K
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Earth Sciences

0.0% win rate
1
₹1.68 Lakh
1
0
₹0

Ministry of Earth Sciences

Bids
1
₹1.68 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Health and Family Welfare

0.0% win rate
1
₹21.74 Lakh
1
0
₹0

Ministry of Health and Family Welfare

Bids
1
₹21.74 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of New and Renewable Energy

0.0% win rate
1
₹1.57 Lakh
1
0
₹0

Ministry of New and Renewable Energy

Bids
1
₹1.57 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Petroleum and Natural Gas

0.0% win rate
1
₹19.50 Lakh
0
0
₹0

Ministry of Petroleum and Natural Gas

Bids
1
₹19.50 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 78 bids — M/S RELIABLE OFFICE SUPPLIERS appeared in 14 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

KING MARKETING

Your Company
5.1% win rate
78
₹3.56 Cr
41
52.6%
4
₹4.96 Lakh

KING MARKETING

Your Company
Total Bids
78
₹3.56 Cr
Qualified
41
52.6%
Wins
4
₹4.96 Lakh
5.1% win rate
M/S RELIABLE OFFICE SUPPLIERS
21.4% win rate
14
₹33.34 Lakh
10
71.4%
3
₹20.12 Lakh
M/S RELIABLE OFFICE SUPPLIERS
Total Bids
14
₹33.34 Lakh
Qualified
10
71.4%
Wins
3
₹20.12 Lakh
21.4% win rate
A ONE ENTERPRISES
10.1% win rate
69
₹3.36 Cr
45
65.2%
7
₹10.16 Lakh
A ONE ENTERPRISES
Total Bids
69
₹3.36 Cr
Qualified
45
65.2%
Wins
7
₹10.16 Lakh
10.1% win rate
HILLS STATIONERS & PRINTERS
10.5% win rate
19
₹29.59 Lakh
7
36.8%
2
₹2.59 Lakh
HILLS STATIONERS & PRINTERS
Total Bids
19
₹29.59 Lakh
Qualified
7
36.8%
Wins
2
₹2.59 Lakh
10.5% win rate
ESS KAY HOME CARE
13.3% win rate
15
₹16.38 Lakh
5
33.3%
2
₹1.56 Lakh
ESS KAY HOME CARE
Total Bids
15
₹16.38 Lakh
Qualified
5
33.3%
Wins
2
₹1.56 Lakh
13.3% win rate
A-Z OFFICE SUPPLIERS
15.0% win rate
20
₹21.92 Lakh
13
65.0%
3
₹1.05 Lakh
A-Z OFFICE SUPPLIERS
Total Bids
20
₹21.92 Lakh
Qualified
13
65.0%
Wins
3
₹1.05 Lakh
15.0% win rate
SEA2SKY
13.3% win rate
15
₹70.70 Lakh
9
60.0%
2
₹1.03 Lakh
SEA2SKY
Total Bids
15
₹70.70 Lakh
Qualified
9
60.0%
Wins
2
₹1.03 Lakh
13.3% win rate
SHREYA ENTERPRISES
5.3% win rate
19
₹20.61 Lakh
12
63.2%
1
₹4K
SHREYA ENTERPRISES
Total Bids
19
₹20.61 Lakh
Qualified
12
63.2%
Wins
1
₹4K
5.3% win rate
A ONE PRINTING AND STATIONERY
0.0% win rate
46
₹2.35 Cr
27
58.7%
0
₹0
A ONE PRINTING AND STATIONERY
Total Bids
46
₹2.35 Cr
Qualified
27
58.7%
Wins
0
₹0
0.0% win rate
SUGAN ENTERPRISES
0.0% win rate
27
₹51.61 Lakh
16
59.3%
0
₹0
SUGAN ENTERPRISES
Total Bids
27
₹51.61 Lakh
Qualified
16
59.3%
Wins
0
₹0
0.0% win rate
M/S MAKMONI ENTERPRISES
0.0% win rate
19
₹33.63 Lakh
5
26.3%
0
₹0
M/S MAKMONI ENTERPRISES
Total Bids
19
₹33.63 Lakh
Qualified
5
26.3%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

219

Qualified: 129
Q Rate: 58.9%

Contract Value

₹9.32 Cr

Avg. Bid: ₹1.59 Lakh
Avg. EMD: ₹0

L1 Bids

17

Win Rate: 7.8%
Q to W Ratio: 13.2%

Recent Win Rate

5.2%

Change: -0.2%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

King Marketing Government Tender Profile

With a substantial portfolio of 219 government tender participations, King Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.

Proven L1 Bid Success with 17 Contract Wins

King Marketing has successfully secured 17 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 7.8% across 219 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.

Financial Performance in Government Tenders

King Marketing has bid on contracts with a total value of ₹9,31,66,182.0, successfully securing ₹9,31,66,182.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.

Specialized Government Procurement Focus

The company has established a regional presence in Tamil Nadu government tenders, showing geographic specialization in their public procurement strategy. Their tender history includes significant engagement with Department Of Military Affairs, Department Of Defence, Na, where they have demonstrated specific procurement expertise. They have experience bidding with **National Institute Of Fashion Technology (Nift) Head Office